Hreflang: what it is, how it works and where it breaks
Hreflang tells search engines which language or regional version of a page to show each user. Syntax, cluster rules and…
SEO
Healthcare marketing for doctors and clinics: the rules and the numbers
"Doctify" is searched 8,100 times a month in the UK, almost as often as "dermatologist london" (9,900). On the SERP…
Law firm marketing: what each area of law is worth on Google
On "divorce lawyer london" the bids for the top of the page reach £69.54 per click. Not per client: per…
SEO for photographers and wedding planners: the calendar that matters
On the first page for "wedding photographer london" there are nine organic results, and eight of them are photographers' own…
Law firm SEO: how solicitors rank on Google (without calling themselves "the best")
On "divorce solicitor london" eight of the nine organic results are law firms, with a three-listing local pack above. DataForSEO…
Google Trends: what it is, how it works and what its numbers don't tell you
Google Trends is Google's free tool that shows how much a term is searched for relative to all searches. How…
Cloaking in SEO: what it is, when Google penalises it and what does not count
Cloaking means showing a search engine's crawler different content from what someone sees when they open the same page in…
404 error: what it means and when it is the right response
A 404 error says the requested address does not exist. What RFC 9110 says, why Google does not penalise your…
Marketing for accountants, architects and consultants
"online accountant" gets 1,000 searches a month in the UK, "accountant london" 3,600. The search without a city is less…
Restaurant marketing: where the covers really come from
On Google's first page for "restaurants london", searched from London, the restaurants' own websites are almost nowhere. The page opens…
Website cache: what it is, how it works and what to check
A cache is a temporary copy of a resource, kept closer to whoever requests it so that it does not…
Marketing for therapists, nutritionists and physiotherapists
On the first page for "therapist london", the three businesses in the local pack are three practices: One Therapy London…