PPC tools for Google Ads: the ones you actually need (and the one most lists forget)
The Google Ads tools you actually need, free and paid, with checked prices and a comparison of 10 UK PPC…
Google Ads
SEO vs PPC: which to choose, search by search (and how many clicks an ad brings if you already rank first)
SEO vs PPC is decided by type of search: our test on 12 UK searches, the Google, eBay and Edmunds…
SEO and SEM: the differences, the costs and when to choose each (with UK click prices)
SEO and SEM compared with real numbers: what SEM actually means, how many clicks go to organic results and to…
Google Ads cost: the full bill, from the click to the management fee (with data from three accounts)
What Google Ads costs in the UK, item by item: CPCs on UK searches, real CPCs from three accounts we…
Google search partners: what they are and when to exclude them
Google search partners are non-Google sites and apps that show Search Network ads. Where they appear, how to read them…
Google Ads for builders: what a quote request really costs (and why the first ones cost £250)
A click on "bathroom renovation london" costs £12.05 and a quote request £240-285. Campaigns, keywords, negatives, a landing page with…
Google Ads for law firms: what a click costs, what you can say and the budget you need (with measured CPCs)
A click on "divorce solicitor london" costs £35.90, one on "will writing solicitor" £6.78: the practice area sets the bill…
Cost per click (CPC): what it is, how it is calculated and what it costs in the UK
Cost per click (CPC) is the amount an advertiser pays each time someone clicks on their ad. You do not…
Google Ad Grants: the $10,000 a month and how much charities really spend
Google Ad Grants gives charities up to $10,000 a month in Search ads, which works out at about $329 a…
Google Ads for estate agents: costs, campaigns and budget for instructions (the click worth paying for is the owner's)
A click on "houses for sale london" costs £0.63, one on "free house valuation" £7.30. The gap shows where an…
Google Ads for therapists: costs, rules and budget (and why remarketing is off limits)
Keyword Planner hides volume and CPC for "psychologist london" and "online therapy"; what you can see is the £3 to…
Google Ads for small business: minimum budget, structure and real conversions (with UK CPCs from 12 sectors)
Contesini got 299 leads at €7.20 each on about €300 a month; Valore Solare paid €212 per enquiry for 9…