Google Ads for travel: a guide for tour operators and agencies (none of the leaders buys "escorted tours")
None of the three leading UK escorted tour operators buys the keyword "escorted tours". How to structure a Google Ads…
Google Ads
Ads in AI Overviews: what Google Ads is really running in the UK
Above and below the AI answer, your ads are already running in the UK; within it, they are not. What…
Google Ads statistics 2026: verified benchmarks (and which apply outside the US)
CPC, CTR and conversion rate on Google Ads: 2026 benchmarks with source and market, plus 12 months of data from…
Benefits of Google Ads: the 7 that matter (and the threshold below which they become a cost)
The benefits of Google Ads one by one, with the numerical condition that makes each one true: cost benchmarks, budget…
When should you run Google Ads campaigns?
One case where Google Ads pays from day one is a dental practice: emergencies and "dentist + city" searches cost…
Remarketing: what it is, how it works and how many visitors you need
Remarketing is advertising shown to people who have already been on your website. Someone opens a page, doesn't buy and…
Google Ads for hotels: Search, Hotel Ads and Performance Max (and why only the biggest chain buys "hotel + city")
Search, Hotel campaigns and Performance Max for travel goals: what Premier Inn and Travelodge actually buy, why pay per stay…
Google Ads for dentists: CPCs, structure and minimum budget (an enquiry costs £101 in Bristol, £164 in Leeds)
A click on "dentist manchester" costs £6.37 and an appointment request around £127. How to structure a dental practice account,…
How to Run Google Ads Campaigns for B2B Companies That Generate Qualified Leads
Google Ads can be the ace up your sleeve if you want to do B2B lead generation. First, though, you…