Looker Studio (now Data Studio): what it is, what it really costs and where it breaks
Looker Studio, called Data Studio again since April 2026, is free: what it really costs once you add Pro and…
Web Analytics
Attribution models: which are left in GA4 and how much they matter for SEO
What attribution models are, which ones Google removed in 2023 and how much they really shift the credit for SEO,…
Google Analytics alternatives: the UK rules in 2026 and how much each script really weighs
What the UK-US data bridge and the new PECR analytics exception changed, the Google Analytics alternatives with checked prices, and…
Website traffic sources: what they are and how much each one really weighs
Website traffic sources one by one, with the real weight of each on three sites we manage and data from…
Website traffic: what it is and how it is counted
Website traffic is the number of visits a site receives over a period of time, broken down by the channel…
KPIs: what they are and how to tell them apart from metrics
A KPI is a quantifiable metric tied to a goal, with a target value and a date. How it differs…
Conversion rate: what it is, how to calculate it and what a good rate looks like
Conversion rate is the percentage of visits, or of people, that complete the action a page exists for: an order,…
Bounce rate: what it is, how it is calculated and how to read it in GA4
Bounce rate is the percentage of sessions without engagement. How GA4 calculates it, why the benchmarks in circulation no longer…
Google Tag Manager: what it is, how it works and when you really need it
Google Tag Manager is a free Google tool that gathers all the tracking scripts of a website or app into…
SEO Analytics: Which Numbers to Watch and Which Source to Trust
SEO analytics turns organic search data into decisions. Which source answers which question, why the numbers never match and what…
How to check website traffic (yours and a competitor's)
Checking a website's traffic means two different things, and they come from two worlds that never touch. On a site…
Website not converting? How to tell if it's true before you rebuild it
A website is not converting when the visits it gets don't turn into contacts, quote requests or orders at the…