ChatGPT traffic in Google Analytics 4: where to find it and what it misses (our own data)
GA4's AI Assistant channel counts ChatGPT traffic, but not all of it: 90 days of visilay.com data, a regex for…
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Google Analytics
Guides and deep dives on Google Analytics: 5 articles.
Looker Studio (now Data Studio): what it is, what it really costs and where it breaks
Looker Studio, called Data Studio again since April 2026, is free: what it really costs once you add Pro and…
Google Analytics alternatives: the UK rules in 2026 and how much each script really weighs
What the UK-US data bridge and the new PECR analytics exception changed, the Google Analytics alternatives with checked prices, and…
Google Tag Manager: what it is, how it works and when you really need it
Google Tag Manager is a free Google tool that gathers all the tracking scripts of a website or app into…
Google Analytics: what it is, how it works and what it doesn't show you
How GA4 works, the limits Google documents that few guides mention, the UK privacy rules from the data bridge to…
Not sure where to start?
Let us look together at how people find you on Google and in AI answers today, and which channel to start with.