Google Ads agency
We manage end-to-end Google Ads campaigns for companies and brands of every size: Search, Shopping, Performance Max, Display and YouTube, in a local market or across several countries. Every conversion is tracked, so you know what each enquiry and each customer costs you.
The problem
Many campaigns leak budget in three places: the wrong searches, the wrong audience and untracked conversions. The result is lots of clicks and few contacts.
Our approach
We manage every Google Ads format, from Search to YouTube, for local, national and international companies. Every conversion is tracked through to the contract, so budget moves to what actually sells.
01 · Capture
Every week we review the real search terms: those that bring enquiries become keywords, off-target ones are excluded. That way your budget goes to people who are actually looking for your services.
What they searched before clicking
Last 30 days
| Search term | Clicks | Conv. | Action |
|---|---|---|---|
| [service] quote | 64 | 9 | Keyword |
| [service] for businesses | 41 | 6 | Keyword |
| [product] price | 22 | 3 | Keyword |
| free [service] | 18 | 0 | Excluded |
| [service] jobs | 12 | 0 | Excluded |
Illustrative example. Fictitious data.
02 · Markets
We set targeting based on where your customers are: a city, a country or several foreign markets. For each market we build separate campaigns by language, with dedicated ads and bids.
Conversions by market
Last 90 days · campaigns by language
Illustrative example. Fictitious data.
What we handle
Account, ads, tracking and reporting: we manage the whole journey with clear numbers. Here are some examples of the reports you receive.
Campaigns
We choose the campaign type based on the goal: Search for quote requests, Performance Max and Shopping for e-commerce, Display and YouTube to build awareness, remarketing for people who have already visited your site.
Campaigns that bring enquiries
Last 6 months · Search
Conversions
Sample Visilay report. Fictitious data.
Conversions
We connect forms, calls and WhatsApp to Google Ads with GA4 and Tag Manager, and if you use a CRM we also import signed contracts. That way automated bidding works for customers, not clicks.
Every lead is counted
Active conversion actions
| Action | Source | 30 days | Status |
|---|---|---|---|
| Quote request | GA4 | 41 | Active |
| Call from ad | Google Ads | 17 | Active |
| WhatsApp click | Tag Manager | 12 | Active |
| Signed contract | CRM | 6 | Imported |
Illustrative example. Fictitious data.
Reporting
Every month you receive a report by campaign with spend, conversions and cost per conversion, plus the decisions for the following month.
Where every euro goes
Spend and results by campaign
| Campaign | Spend | Conv. | Cost/conv. |
|---|---|---|---|
| Search · Service AItaly | 1,120 | 26 | 43 |
| Search · Service BSwitzerland | 760 | 15 | 51 |
| BrandAll markets | 140 | 9 | 16 |
| RemarketingEurope | 380 | 4 | 95 |
Sample Visilay report. Fictitious data.
Tools
We work with the tools you already use. Campaigns, website, analytics and CRM talk to each other, so data flows in automatically and every conversion goes back into Google Ads.
Google Ads
Google Business Profile
Google Analytics 4
Tag Manager
Looker Studio
HubSpot
WhatsApp
SemrushWhy Visilay
Cost per click matters little if clicks don't turn into customers. That's why we work on four fixed principles.
The method
Google Ads or SEO
You don't have to choose: Google Ads brings requests right away, SEO builds rankings that last. We manage them together, so the keywords that convert in ads become SEO priorities.
Organic results
SEO
Rankings earned with website, content and authority.
Paid ads
Google Ads
Ads at the top of the results, you pay for every click.
Case studies
Google Ads projects managed by Visilay. For each one we measure the enquiries received and what they cost.
LED walls - B2B
Challenge:
Receiving B2B quote requests for LED walls, large screens and totems from companies, events and public bodies.
Approach:
2,906
Quote requests from Google Ads
Read the Full Case StudyRenewable energy
Challenge:
Generate qualified B2C and B2B leads for solar panel systems and batteries.
Approach:
+430%
More leads from search
Read the Full Case StudyEnergy consulting - Local
Challenge:
Receiving consulting requests from households and businesses in its area, on a limited budget.
Approach:
299
Requests in seven months at €7.22 each
Read the Full Case StudySolar and agrivoltaics
Challenge:
Finding owners of land suitable for solar plants across Italy.
Approach:
144
Contact requests from Google Ads in 2026
Read the Full Case StudyFood & Beverage - E-commerce
Challenge:
Growing online sales of oils and preserves with SEO and Google Ads.
Approach:
+145%
Increase in sales from Google
Read the Full Case StudyMedical - B2B
Challenge:
Generating qualified leads for machinery and tools for dental labs and dentists.
Approach:
+89%
Increase in leads from search, year on year
See all projectsWhat our clients say
Companies from very different sectors, from industrial B2B to local services, with one thing in common: they want enquiries from people already searching for their services.
LED walls and screens · B2B
2,906
quote requests from Google Ads
SEOGoogle AdsAI
Solar · B2C and B2B
1,506
contact requests in eleven months
Google AdsLead generation
Solar and agrivoltaics
38
keywords on page one in six months
SEOGoogle Ads
Food · e-commerce
+€77,000
in online sales in one year
ShopifyGoogle Ads
Energy consulting · local
299
contact requests in seven months
Google AdsLocal
Automotive · e-commerce
4
European markets served by the online store
E-commerceGoogle Ads
We started with SEO at Visilay and, thanks to the results, extended the collaboration to Google Ads, Bing and now the new opportunities linked to AI. Always professional, constantly monitoring KPIs and opportunities, and focused on business results.
Luca ContiWe have been working with the Visilay team since 2023 and they quickly became our go-to partner for managing our website and Google Ads campaigns. This team of young talents is a perfect example of innovation, providing complete and professional support and covering every aspect with care and dedication.
Carolina RosiIn just a few months we completed at least ten projects with Visilay, which has become our go-to partner for website content and advertising. Beyond the quality of their work, I appreciate that they are always on time and never hesitate when I ask for a quick revision or adjustment. For me they offer an excellent service!
ErikThey are highly skilled, passionate about their work and bring incredible energy and a great deal of optimism. Whenever I asked for information or help, they always answered with the utmost courtesy, professionalism and, above all, promptly.
David GulakyanFrequently asked questions
Management costs €350 to €600 per month for accounts with ad spend up to €5,000 per month. Above €10,000 in monthly spend we charge a fee of 3 to 5%. The ad budget is paid directly to Google and is separate from the management fee.
It depends on your sector, the competition and your markets. In the initial audit we estimate the cost per click of your searches and calculate the minimum budget to get useful data from the first month.
Usually within the first few weeks, as soon as campaigns and tracking are live. The first two or three months are also used to collect data to optimise bids and search terms.
Yes. We can limit ads to a city or a radius around your office, or cover all of Italy, Switzerland and other foreign markets, with separate campaigns for each country.
Yes. We build campaigns in Italian, English, German and French, with dedicated ads and landing pages for each market.
Yes. The account is in your company's name and we work with manager access. If you stop working with us, the data and campaigns stay with you.
Yes. We choose the campaign type based on the goal and sector, and activate Microsoft Ads when it makes sense to add Bing traffic.
Google Ads brings visibility straight away but stops when the budget stops. SEO takes a few months but the rankings last. It often pays to work on both.
Google Ads audit
In a 30-minute call we analyse your account, or your market's potential if you don't have campaigns yet, and show you where budget is being lost. You'll leave with the first actions to take, even if you decide not to work with us.
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