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Web marketing agency

Search Marketing to grow your business

From Lugano, in the Ticino region, Visilay helps businesses grow with search marketing services.

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The clients who trust Visilay
  • Logo Sunscape
  • Logo Macropix
  • Logo Valore Solare
  • Logo Tesla
  • Logo Renfert
  • Logo Contesini
  • Logo Bosatta
  • Logo DentalFAN
  • Logo Scovaventi

The Visilay method

Five phases, from understanding the market to reporting. When we reach Improve, the data takes us back to Understand and the cycle starts again.

Discover

We get to know your market and analyse your competitors: who searches for you, how they find you today on Google, in AI answers and on social platforms, and where enquiries come from.

What it includes: Website and ads pre-analysis, project kick-off, market research.

Understand

We assess the health of your website and ad campaigns: which keywords bring enquiries, where competitors stand, what AI answers say when someone asks about you.

What it includes: Keyword research, SEO audit, Google Ads audit, competitor analysis.

Keyword research: the keywords that bring enquiries
Keyword research: the keywords that bring enquiries
SEO audit: strategic keywords on Google
SEO audit: strategic keywords on Google
Competitor analysis: who owns the niche on Google
Competitor analysis: who owns the niche on Google
Presence in ChatGPT and AI chatbots
Presence in ChatGPT and AI chatbots

Grow

We identify the opportunities and define the strategic plan: what gets done, in what order and with what goal, month by month.

What it includes: SEO and Google Ads strategy, SEO content, ad creation, technical fixes.

Asset building

We build the assets that work for you every day: landing pages, content, videos and infographics designed around your customers' searches.

What it includes: Landing pages, website and blog content, videos, infographics.

Sunscape landing page: selling land for solar
Sunscape landing page: selling land for solar
Valore Solare landing page: Tesla Powerwall 3
Valore Solare landing page: Tesla Powerwall 3
Company video for website and social
Company video for website and social
Infographic with industry data
Infographic with industry data

Improve

We analyse the data and the KPIs that matter to optimise the strategy. Every month we share reports and dashboards with real numbers: enquiries, cost per enquiry, rankings.

What it includes: KPI dashboards, reporting, ongoing optimisation and monitoring.

↻ The cycle repeats
Google Ads report: campaign results
Google Ads report: campaign results
KPI dashboard for paid search
KPI dashboard for paid search
Ranking report: keyword positions over time
Ranking report: keyword positions over time
Keyword growth trend
Keyword growth trend

Digital marketing and communication services

Strategies change all the time, but the goal stays the same: turning search into revenue. We are your partner with vertical expertise across the Google ecosystem, from SEO to AI answers, from campaigns to your website.

SEO

Analysis, optimisation and strategies to capture organic searches from potential customers on Google.

Discover the service

Google Ads

Performance Max, Display and Search campaigns to show up for high-converting business keywords.

Discover the service

GEO and AI visibility

Tracking and optimisation to get your brand cited by ChatGPT, Gemini and AI Overviews.

Discover the service

Lead Generation

Campaigns, landing pages and tracking to receive qualified leads, measured through to the contract.

Discover the service

Websites

WordPress and Shopify sites designed for Google, fast on mobile and built to convert.

Discover the service

Generative Engine Optimization

Want your brand to be cited by ChatGPT? This is our newest SEO service.

Call it GEO SEO, AI SEO, LLM SEO or simply SEO, we can help. With our AIO services you get rankings and reporting on your visibility in AI-driven search.

The future of SEO is an omnichannel strategy

Goodbye search engine optimisation, hello optimisation wherever people search.

Discover our GEO service

Why work with us?

SEO optimisation icon: magnifying glass with a rising chart

Focused on search marketing

For more than 10 years we have built knowledge and skills in SEO, SEA and analytics.

A team of certified professionals

We work in markets worldwide with native-speaking experts covering more than 10 languages.

We are an extension of your team

Every project is run by a dedicated team: a Digital Strategist who coordinates and works alongside specialists such as SEO and SEA experts, web developers, copywriters and data scientists.

3M

Ad budget

2M

Leads generated

200+

Projects managed

Book a consultation

The first conversation matters: it lets us learn your story and understand your needs and goals.

Contact us

Case studies

Better rankings are a great result, but it is the sales, the leads and the calls that grow your business.

Renewable energy
Challenge:

Generate qualified B2C and B2B leads for solar PV systems and battery storage.

Approach:
  • Google Ads account audit
  • Keyword strategy
  • New ads and extensions

430%

INCREASE IN LEADS FROM SEARCH

Read the full case study ➔

Food & Beverage - Ecommerce
Challenge:

Grow online sales of oils and preserves in oil with SEO and Google Ads.

Approach:
  • Keyword analysis
  • SEO and Google Ads working together
  • Product page optimisation

145%

INCREASE IN SALES FROM GOOGLE

Read the full case study ➔

Technology - B2B
Challenge:

Generate qualified leads for the manufacture and installation of large LED screens.

Approach:
  • SEO and GEO strategy
  • B2B Google Ads setup and campaigns
  • Keyword and KPI tracking

7K

B2B LEADS GENERATED FROM SEARCH

Read the full case study ➔

Medical - B2B
Challenge:

Generating qualified leads for machinery and tools for dental labs and dentists.

Approach:
  • Analysis of the potential market
  • Website architecture optimisation
  • SEO and Google Ads working together

89%

YOY INCREASE IN LEADS FROM SEARCH

Read the full case study ➔

Spotlight · Valore Solare

+158% ranking keywords in one year

With technical SEO, service content and work coordinated with Google Ads, Valore Solare increased its ranking keywords by 158% and organic leads by 210% compared with the previous year. Keyword data from Semrush.

+158%

ranking keywords YoY

+210%

organic leads YoY

Semrush chart of Valore Solare's keyword growth: +158% total keywords, +82% in positions 4-10, +62% in the top 3
Sistrix chart of Valore Solare's organic visibility growth
We started with SEO at Visilay and, thanks to the results, extended the collaboration to Google Ads, Bing and now the new opportunities linked to AI. Always professional, constantly monitoring KPIs and opportunities, and focused on business results.
Luca ContiLuca Conti
CEO Macropix SRL
We have been working with the Visilay team since 2023 and they quickly became our go-to partner for managing our website and Google Ads campaigns. This team of young talents is a perfect example of innovation, providing complete and professional support and covering every aspect with care and dedication.
Carolina Rosi
Founder Scovaventi
In just a few months we completed at least ten projects with Visilay, which has become our go-to partner for website content and advertising. Beyond the quality of their work, I appreciate that they are always on time and never hesitate when I ask for a quick revision or adjustment. For me they offer an excellent service!
Erik
CEO Reflex Mania
They are highly skilled, passionate about their work and bring incredible energy and a great deal of optimism. Whenever I asked for information or help, they always answered with the utmost courtesy, professionalism and, above all, promptly.
David Gulakyan
Founder Sky Blue Digital

All about Search Marketing

What's new in SEO, AI and Google Ads

Today customers search on Google, on social media and in AI answers. With Omnichannel SEO, the approach registered by Visilay, we optimise your visibility across every search platform, not just Google.

All resources

Book a call

Get expert advice on how to improve your website and your online marketing.

We will cover:

  • How to get more qualified leads
  • SEO, Google Ads or both?
  • What your website needs to perform better
  • The Visilay framework, refined and tested with more than 300 clients
  • A tailored action plan to grow your business

Message our expert:

Matteo Pellegrini

Marketing and Business Developer

Name and surname

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