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GEO and AEO agency in Lugano, Ticino

GEO agency: get your brand featured in AI answers

Increase your company's visibility on ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude. We combine AI visibility tracking with Generative Engine Optimization, SEO for AI, across your website, content and external sources, and every month we show you where you appear and where your competitors appear.

  • Tracking of the prompts that matter in your sector
  • Content optimised to be cited as a source
  • Monthly report on AI visibility, competitors and traffic
Request an AI visibility analysis
Omnichannel search diagram: traditional search engines, voice search, local, social, news and AI search engines around search marketing
The clients who trust Visilay
  • Bosatta
  • Contesini Consulenze
  • Renfert
  • DentalFan
  • Scovaventi

Search is changing

SEO is evolving, is your strategy?

People no longer search only on Google. They ask ChatGPT, read the AI Overview answer and often don't click any link. If your competitors appear in those answers and you don't, you lose leads without seeing it in your reports.

AI Overviews take clicks away

Stable rankings but fewer visits: Google answers directly at the top of the page and your organic result slips below the fold.

ChatGPT shows up in Analytics

The first visits from chatgpt.com and perplexity.ai are already in your reports. They're few, but they come from users who have already chosen who to contact.

Traffic drops, the reason doesn't show

Without prompt tracking you don't know which answers cite your competitors instead of you, or on which topics.

Our approach

A GEO service on two levels

Anyone working on AI visibility faces two problems: appearing in generated answers and measuring those answers to decide where to invest. We tackle both together, with a team that optimises your site and content and a tracking system that measures the effect.

01 · Measure

The rank tracker for AI answers

You already know your traffic from SEO, Google Ads and social. AI-generated answers, however, change from one platform to another and from one day to the next, and without data it's hard to know where to focus.

We track your sector's prompts on ChatGPT, Google AI Overviews, AI Mode, Gemini and Perplexity: how often your brand is mentioned, how often your site is cited as a source and how you rank against competitors.

Sample Visilay report. Fictitious data.

02 · Optimise

A tailored strategy to get cited

To appear in an AI answer, the model has to find your site, understand it and consider it a reliable source. We work on all three: crawler accessibility, content structured to be summarised and cited, and presence on the external sources AI tools consult.

The project is led by a single point of contact with over ten years of SEO and Google Ads experience, supported by content and data analysis specialists.

Let's talk

What we track

Brand visibility wherever people search

Ranking first on Google is no longer enough to beat your competitors. Presence on search engines, social media and generative AI platforms all counts, and it needs to be measured with the same criteria.

Visibility in AI search

We measure visibility by topic, by platform and by competitor. You can see at a glance which topics your brand already covers and which are still open.

Request the analysis
Competitor comparison icon

Competitor comparison

We analyse competitors' mentions, sources and sentiment to find where they get more space than you, and track how the balance shifts over time.

Request the analysis
AI cited sources icon

The sources AI tools cite

We find the pages, portals and videos that models use as sources for searches in your sector. Then we strengthen the ones on your site and work to get into the external ones.

Request the analysis

Examples of Visilay reports. Sample data.

Platforms tracked

Present on all AI engines

We work on your brand's presence on the platforms your customers actually use to research and choose a supplier.

  • ChatGPT
  • Google AI Overviews
  • Google AI Mode
  • Gemini
  • Perplexity
  • Claude
  • Microsoft Copilot
  • Meta AI

How we work

How we increase the visibility of your brand

GEO starts from the foundations of SEO and extends them. Instead of looking only at Google keywords, we study the conversational questions your customers ask ChatGPT, on social media and on other AI engines, and build content to answer them.

The result we aim for is this: when someone asks an AI for a supplier like you, your name is in the answer and your site is among the sources.

Illustrative example of an AI answer.

Diversify your traffic sources

Beyond Google: you capture searches that start on ChatGPT, Perplexity, Copilot and other assistants.

Data on AI answers

Prompts, mentions and sources collected every month, so content decisions are based on what models actually answer.

Dedicated specialists

A team that does SEO and Google Ads every day and has built AI visibility into the work for every client.

More revenue from search

A strategy built on the metrics that matter to you, from contact requests to average order value.

The method

From the first analysis to the monthly report

AI visibility analysis

We map where your brand appears today, which competitors are cited instead of you and which sources AI tools use.

Prompt research

We identify the questions your customers ask AI assistants and group them by topic and buying stage.

Optimisation

We work on technical structure, structured data, content and presence on the most-cited external sources.

Monitoring and reporting

Every month we measure visibility, mentions and AI traffic, connected to Google Analytics and conversions.

From SEO to GEO

What changes and what stays the same

GEO doesn't replace SEO: AI tools largely draw from the same pages Google ranks well. What changes is the goal, because what matters is being in the answer even when no click follows, the way content is written and the metrics used to measure the work. That's why we work on both fronts with a single plan.

Aspect

Google · Bing

SEO

Search Engine Optimization: techniques to make a site appear higher in search engine results.

ChatGPT · AI Overview · Perplexity

GEO

Generative Engine Optimization: optimising content for engines that generate answers.

Goal
Appear in traditional search results.
Appear in AI-generated answers.
Strategy
Keyword-optimised pages, link building, technical SEO.
Content that is easy to summarise, cite and recall.
Technical
HTML structure, sitemaps, on-page, schema markup.
AI crawler access, advanced structured data, well-defined entities.
Content
Comprehensive copy built around keywords.
Clear, self-contained blocks with data and sources that AI can cite.
Measurement
Google rankings, organic traffic, CTR.
Brand mentions, site citations, share of voice in answers.
Discover our SEO service

Case studies

Results you can see in revenue

Climbing the rankings is a good sign, but what grows a business is contact requests and sales. Here are some projects Visilay has managed in SEO and Google Ads, the same channels AI visibility work starts from.

LED walls - B2B

Challenge:

Owning the most competitive category keywords in the LED wall industry and receiving qualified B2B quote requests.

Approach:

  • Technical SEO and multilingual audit
  • Product clusters for SEO and Ads
  • SEO and AI visibility monitoring

79 of 135

Tracked keywords on Google page one

Read the Full Case Study

Solar - SEO

Challenge:

Getting found by landowners across Italy, starting from zero organic visibility.

Approach:

  • SEO architecture by region
  • Content for niche searches
  • Tracking rebuilt from scratch

38 of 143

Keywords on page one in six months (up from 1)

Read the Full Case Study

Renewable Energy

Challenge:

Generating qualified quote requests for residential and commercial solar installations.

Approach:

  • Conversion tracking
  • Campaigns by search intent
  • Leads connected to the CRM

1,506

Contact requests since October 2025

Read the Full Case Study

Food & Beverage - E-commerce

Challenge:

Growing online sales of oils and preserves with SEO and Google Ads.

Approach:

  • Keyword analysis
  • SEO and Google Ads working together
  • Product page optimisation

+145%

Increase in sales from Google

Read the Full Case Study

Medical - B2B

Challenge:

Generating qualified leads for machinery and tools for dental labs and dentists.

Approach:

  • Analysis of the potential market
  • Website architecture optimisation
  • SEO and Google Ads working together

+89%

Increase in leads from search, year on year

See all projects

Spotlight · Macropix

Number one in the "ledwall" niche on Google

Macropix makes LED walls, giant screens and LED totems. On the "ledwall" cluster the site takes over a quarter of the available organic visibility, ahead of Amazon. This is where the work on visibility in AI answers starts.

25.55%

share of voice on the "ledwall" cluster

16,712

organic clicks in twelve months

Share of voice on the ledwall keyword cluster: macropix.it 25.55%, amazon.it 18.08% and other competitors

What our clients say

The companies that work with us

Companies from very different sectors, from industrial B2B to e-commerce, with one thing in common: they want to be found by people already searching for their products.

LED walls and screens · B2B

2,906

quote requests from Google Ads

SEOGoogle AdsAI

Solar · B2C and B2B

1,506

contact requests in eleven months

Google AdsLead generation

Solar and agrivoltaics

38

keywords on page one in six months

SEOGoogle Ads

Food · e-commerce

+€77,000

in online sales in one year

ShopifyGoogle Ads

Energy consulting · local

299

contact requests in seven months

Google AdsLocal

Automotive · e-commerce

4

European markets served by the online store

E-commerceGoogle Ads

We started with SEO at Visilay and, thanks to the results, extended the collaboration to Google Ads, Bing and now the new opportunities linked to AI. Always professional, constantly monitoring KPIs and opportunities, and focused on business results.
Luca ContiLuca Conti
CEO Macropix SRL
We have been working with the Visilay team since 2023 and they quickly became our go-to partner for managing our website and Google Ads campaigns. This team of young talents is a perfect example of innovation, providing complete and professional support and covering every aspect with care and dedication.
Carolina Rosi
Founder Scovaventi
In just a few months we completed at least ten projects with Visilay, which has become our go-to partner for website content and advertising. Beyond the quality of their work, I appreciate that they are always on time and never hesitate when I ask for a quick revision or adjustment. For me they offer an excellent service!
Erik
CEO Reflex Mania
They are highly skilled, passionate about their work and bring incredible energy and a great deal of optimism. Whenever I asked for information or help, they always answered with the utmost courtesy, professionalism and, above all, promptly.
David Gulakyan
Founder Sky Blue Digital

Frequently asked questions

GEO and AI visibility, in short

What is GEO (Generative Engine Optimization)?

It's the set of activities that increase the likelihood of your brand being mentioned, and your site cited as a source, in answers from ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity and other AI-based assistants.

What is the difference between GEO, AEO and SEO?

SEO works on how pages rank in Google results. AEO (Answer Engine Optimization) and GEO work on presence in generated answers: the former comes from direct answers and snippets, the latter from generative models. In practice they overlap, and we handle them with a single plan.

What is AI visibility and how do you measure it?

It's the percentage of answers, across a set of prompts relevant to your sector, in which your brand appears. We measure it every month by platform and by topic, together with mentions, site citations, position in the answer and sentiment, and compare it with your competitors'.

Can I track specific prompts about my brand?

Yes. We agree the list of prompts to track with you, for example the questions customers ask before requesting a quote, and follow them over time to see how mentions change after each piece of work.

Can I add AI data to the SEO reports I already receive?

Yes. The monthly report combines AI visibility, Google rankings and traffic. By connecting Google Analytics you also see the visits and conversions coming from chatgpt.com, perplexity.ai and other platforms.

How soon will I see results?

The first changes in AI answers usually show after two or three months of work, because models need to re-read the updated content and external sources. The starting point matters: a site that already ranks well on Google has a head start.

Can you guarantee that ChatGPT will cite my company?

No, and be wary of anyone who promises it. Model answers vary and nobody controls them. We can measurably increase the likelihood of being cited and show you every month how it changes.

Do you only work in Ticino?

No. Our offices are in Lugano and Milan and we work with companies across Italy and Canton Ticino, including in multiple languages and markets.

Start here

Take your strategy into AI search

We start with an analysis of your brand's AI visibility: which answers you appear in, who is cited instead of you and which sources AI tools use in your sector. In a 30-minute call we show you the results and the first actions to take.

  • Mentions of your brand and competitors on the main AI engines
  • The most-cited sources in your sector
  • AI keywords compared with organic keywords

Talk to our expert:

Matteo Pellegrini
Matteo Pellegrini

Marketing and Business Developer

Name and surname

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