How we rebuilt Scovaventi's online store on Shopify and launched Google Shopping, Facebook and Instagram campaigns, with GA4 tracking live from day one.
Scovaventi sold almost entirely through traditional channels. The online store existed and got visits, but it did not sell.
The site architecture was unclear, bugs were frequent and pages were slow to load. Without a digital strategy the company could not reach new customers or grow sales.
Usability problems in both product search and checkout created bottlenecks where users abandoned their basket. The CMS made the site slow and poorly suited to smartphones.
Relying only on traditional channels limited growth and competitiveness: there was no way to reach new customers, generate leads or streamline the sales process.
Google Tag Manager and Google Analytics 4 were not set up, so sales metrics could not be monitored. Without data on buying habits, tailoring the messaging was guesswork.
We built the Shopify store around payments, logistics and order management, so online sales work alongside the warehouse and customer service instead of creating new inefficiencies.
After analysing the market and the buyer personas, we worked on the store first, then on measurement and finally on the campaigns.
We studied the market, the target audience and buying habits to decide which products to push and with which message on each channel.
We handled the store's design, content and technical development, integrating payment systems and order logistics.
Custom events in Tag Manager, with monitoring and conversions set up in Google Analytics 4 and Google Ads.
Google Merchant Center setup, Google Shopping campaigns and their assets, alongside Facebook and Instagram campaigns to reach new customers.
The figures cover a twelve-month period.
| Metric | Value |
|---|---|
| Ad budget managed | €20,000 |
| Sales generated | +€77,000 |
| Average order value | €190 |
"We have been working with the Visilay team since 2023 and they quickly became our go-to partner for managing our website and Google Ads campaigns. This team of young talent is a perfect example of innovation, providing complete and professional support and covering every aspect with care and dedication."
If visits come in but orders do not, the answer lies in the store: search, product pages, checkout and speed.
With conversions tracked in GA4 and Google Ads, every euro of budget can be linked to the sales it generated.
Shopping campaigns capture people who are already searching; Facebook and Instagram reach people who do not know you yet.
A slow site, baskets abandoned before payment, campaigns you cannot measure. If you recognised your store while reading this page, there is almost always room to grow, and more of it than you think.
In 30 minutes we review your e-commerce store and your ad accounts together: purchase journey, tracking, campaigns. You will leave with recommendations you can put to use straight away to improve performance.
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