Qualified leads from people already looking for you
We generate quote requests for B2B and B2C companies in every industry by reaching people who are searching for a supplier on Google, Bing and AI assistants. Every lead is tracked from click to contract, so you know what a customer really costs you.
The problem
Bought lists and cold campaigns fill up the report, but your sales team spends its days calling people who were not looking for anything.
Our approach
We work on two levels: bringing people who are already looking for a supplier like you to your website, and measuring every lead through to the contract, so the budget moves to what sells.
01 · Generate
We pick the searches with buying intent (quote, price, supplier, near me) and cover them with Google Ads, SEO and content designed for AI answers. Every campaign leads to a landing page with one goal: the contact request.
Sponsored
yourbrand.com › quote
[Service] quote for businesses | Your Brand
Free site visit and quote within 48 hours. Over 300 businesses served in Lombardy and Ticino.
Illustrative example. Fictitious data.
02 · Measure
We connect forms, calls and WhatsApp to Google Analytics and your CRM. Every request carries its channel, campaign and keyword, and the report shows what a contract costs, not just a lead.
Leads and contracts by channel
Last 6 months · data linked to the CRM
Google AdsSEOAI and GEO
Sample Visilay report. Fictitious data.
What we handle
Serious lead generation doesn't end when the lead arrives: that is where it starts. We follow the whole journey, with clear numbers for every stage.
Channels
Google Ads, SEO, Microsoft Ads and visibility in AI answers work together. We compare channels on lead cost and quality, and move the budget to the ones that bring customers.
Which channel brings customers
Leads, cost and quality by channel
| Channel | Lead | CPL | Qualified |
|---|---|---|---|
| Google Ads Search | 102 | €41 | 68% |
| SEO | 58 | — | 71% |
| Performance Max | 24 | €36 | 42% |
| AI and GEO | 14 | — | 79% |
| Microsoft Ads | 9 | €29 | 61% |
Illustrative example. Fictitious data.
Funnel
We measure every step: clicks, visits, requests, qualified leads, quotes and contracts. When a rate drops you know where to act: ads, landing page or sales follow-up.
From click to contract
Last 6 months · conversion rate between stages
Illustrative example. Fictitious data.
CRM
Every lead lands in the CRM with its source and a notification to sales. Together with your team we define what makes a lead qualified and use that outcome to optimise the campaigns.
Every request knows where it came from
Channel, campaign and keyword on every card
New 8
Qualified 5
Quote 4
Won 3
Illustrative example. Fictitious data.
Tools
We work with the tools you already use. Campaigns, website, analytics and CRM talk to each other, so the data flows on its own and nobody has to copy leads from one spreadsheet to another.
Google Ads
Google SEO
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Gemini
Google Analytics 4
Tag Manager
HubSpot
WhatsAppHow we work
More leads doesn't mean more customers. Every week we review request outcomes with your sales team: searches that bring off-target leads are excluded, those that bring contracts get more budget.
Who asked for what
Outcome of the first sales call
Illustrative example. Fictitious data.
Why Visilay
The number of leads matters little if sales can't close them. That's why we stick to four principles.
The method
Search or outbound
Buying lists or running cold campaigns costs little per lead, but shifts the work onto sales. Lead generation from search starts with people who already have a need: fewer names, more useful conversations.
Lists · cold email · cold calls
Bought leads
Contacts bought or reached cold, who were not looking for you.
Google · SEO · AI
Leads from search
People looking for a supplier who contact you on their own initiative.
Case studies
Some of the lead generation projects Visilay manages, across different industries. For each one we measure the requests received and what they cost.
LED walls - B2B
Challenge:
Receiving B2B quote requests for LED walls, large screens and totems from companies, events and public bodies.
Approach:
2,906
Quote requests from Google Ads
Read the Full Case StudyRenewable Energy
Challenge:
Generating qualified quote requests for residential and commercial solar installations.
Approach:
1,506
Contact requests since October 2025
Read the Full Case StudyEnergy consulting - Local
Challenge:
Receiving consulting requests from households and businesses in its area, on a limited budget.
Approach:
299
Requests in seven months at €7.22 each
Read the Full Case StudySolar and agrivoltaics
Challenge:
Finding owners of land suitable for solar plants across Italy.
Approach:
144
Contact requests from Google Ads in 2026
Read the Full Case StudyMedical - B2B
Challenge:
Generating qualified leads for machinery and tools for dental labs and dentists.
Approach:
+89%
Increase in leads from search, year on year
See all projectsWhat our clients say
Companies from very different industries, from industrial B2B to local services, with one thing in common: they want requests from people already searching for their products.
LED walls and screens · B2B
2,906
quote requests from Google Ads
SEOGoogle AdsAI
Solar · B2C and B2B
1,506
contact requests in eleven months
Google AdsLead generation
Solar and agrivoltaics
38
keywords on page one in six months
SEOGoogle Ads
Food · e-commerce
+€77,000
in online sales in one year
ShopifyGoogle Ads
Energy consulting · local
299
contact requests in seven months
Google AdsLocal
Automotive · e-commerce
4
European markets served by the online store
E-commerceGoogle Ads
We started with SEO at Visilay and, thanks to the results, extended the collaboration to Google Ads, Bing and now the new opportunities linked to AI. Always professional, constantly monitoring KPIs and opportunities, and focused on business results.
Luca ContiWe have been working with the Visilay team since 2023 and they quickly became our go-to partner for managing our website and Google Ads campaigns. This team of young talents is a perfect example of innovation, providing complete and professional support and covering every aspect with care and dedication.
Carolina RosiIn just a few months we completed at least ten projects with Visilay, which has become our go-to partner for website content and advertising. Beyond the quality of their work, I appreciate that they are always on time and never hesitate when I ask for a quick revision or adjustment. For me they offer an excellent service!
ErikThey are highly skilled, passionate about their work and bring incredible energy and a great deal of optimism. Whenever I asked for information or help, they always answered with the utmost courtesy, professionalism and, above all, promptly.
David GulakyanFrequently asked questions
It depends on the industry and the value of the service. In our projects the cost per request ranges from about €7 for local services to about €45 for industrial B2B supplies. In the initial analysis we estimate the cost per lead in your industry and compare it with the average value of a customer, which is the number that really matters.
With Google Ads the first requests usually arrive within the first few weeks, as soon as landing pages and tracking are ready. SEO and visibility in AI answers take a few months, but bring leads at a cost that falls over time.
No. Nobody can seriously guarantee a number of leads without knowing the market and budget. Instead we give you an estimate based on search volumes and costs in your industry, and every month we show you the real numbers.
No. We don't sell databases and we don't do cold calls or cold emails. We bring people looking for a service like yours to your website, and the leads that come in are yours alone.
Not always. Dedicated campaign landing pages and solid tracking are often enough. If your website is holding back conversions, we'll tell you in the analysis and decide together what makes sense.
Yes. We connect forms, calls and WhatsApp to CRMs such as HubSpot and Pipedrive, or to other systems via webhook. Every lead arrives with its channel, campaign and keyword, and the sales outcome flows back into the reports.
Yes. We work with industrial B2B companies, professional services and local businesses serving consumers. Channels and messages change, but the method stays the same: leads from people who search, measured through to the contract.
Lead analysis
In a 30-minute call we look together at where your leads come from today, what they cost you and how many searches in your industry you could capture. We leave you with the first actions to take, even if you decide not to work with us.
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