Mention rate
Share of answers that name the brand in the text, engine by engine and month by month.
answers naming the brand / total answersAI Monitoring
AI Monitoring: find out what AI says about your brand
We continuously track the questions your customers ask AI assistants and show you when your brand is named, when your site is cited as a source and when the answers recommend your competitors instead of you.
Visilay AI MonitorBrand visibility in the AI era
Ttuobrand.comProject: tuobrand ITM
tuobrand tuobrand IT Overview
Period
September 20261–30 Sep 2026
TopicAll
PlatformAll
Classification
AllBrandedUnbranded
Brand in focustuobrand.com (client)
LLM overview
Summary of brand visibility in AI assistants: mention rate, citations and sentiment for the period.
Brand mention rate
34.2%
41 / 120 answers
Domain citation rate
12.1%
58 / 480 citations
Domains included: tuobrand.com
Domains included: tuobrand.com
Sentiment score
+0.38 weak positive
−1 negative0 neutral+1 positive
Mention distribution
41 mentions in the period
Positive 24 (58.5%)Neutral 14 (34.1%)Negative 3 (7.3%)
Brand mention rate by platform
Share of answers that mention the brand, per platform.
Domain citation rate by platform
Share of citations pointing to the brand's domains.
Share of voice
Share of brand citations across AI answers. Pick the brands to compare.
- ✓tuobrand.com31.4%
- ✓Competitor A38.2%
- ✓Competitor B19.6%
- ✓Competitor C10.8%
Mention rate trend
Mention rate of the tracked brands by monthly run.
Raw (%)Weighted (volume)
tuobrand.comCompetitor ACompetitor BCompetitor C
Comment for the period
Key insights for the period, from your Visilay analyst.
tuobrand.com appears in 34.2% of answers (+3.2 points on August), second behind Competitor A. The whole gap is on pricing questions, where ChatGPT and Gemini cite competitors' guides.
- Perplexity is still the most favourable engine: 41.2% of mentions and 16.1% of citations to the site.
- In October we work on the pricing page and the comparison FAQs, then measure the effect in the next run.
The clients who trust Visilay
The blind spot
AI is already talking about your industry. Do you know what it says?
More and more people ask ChatGPT or read Google's AI Overview before choosing a supplier. Those answers do not show up in Search Console or Google Analytics: if you do not measure them, you cannot tell whether they are sending customers your way or elsewhere.
One dashboard, five engines
Every AI answer in one place
The same prompts are sent continuously to the main assistants with web search enabled, and compared with the AI Overviews Google shows for the same searches. You see which engine you are strong in and where you are missing.
- ChatGPTOpenAI
- GeminiGoogle
- PerplexityAI search
- ClaudeAnthropic
- AI OverviewGoogle Search
What is in the dashboard
Six views that show how AI sees you
A dashboard you can open at any time, with data collected continuously on ChatGPT, Claude, Gemini, Perplexity and Google AI Overview. Pick a view to see it in full.
Visilay AI MonitorBrand visibility in the AI era
Ttuobrand.comProject: tuobrand ITM
tuobrand tuobrand IT Overview
Period
September 20261–30 Sep 2026
TopicAll
PlatformAll
Classification
AllBrandedUnbranded
Brand in focustuobrand.com (client)
LLM overview
Summary of brand visibility in AI assistants: mention rate, citations and sentiment for the period.
Brand mention rate
34.2%
41 / 120 answers
Domain citation rate
12.1%
58 / 480 citations
Domains included: tuobrand.com
Domains included: tuobrand.com
Sentiment score
+0.38 weak positive
−1 negative0 neutral+1 positive
Mention distribution
41 mentions in the period
Positive 24 (58.5%)Neutral 14 (34.1%)Negative 3 (7.3%)
Brand mention rate by platform
Share of answers that mention the brand, per platform.
Domain citation rate by platform
Share of citations pointing to the brand's domains.
Share of voice
Share of brand citations across AI answers. Pick the brands to compare.
- ✓tuobrand.com31.4%
- ✓Competitor A38.2%
- ✓Competitor B19.6%
- ✓Competitor C10.8%
Mention rate trend
Mention rate of the tracked brands by monthly run.
Raw (%)Weighted (volume)
tuobrand.comCompetitor ACompetitor BCompetitor C
Comment for the period
Key insights for the period, from your Visilay analyst.
tuobrand.com appears in 34.2% of answers (+3.2 points on August), second behind Competitor A. The whole gap is on pricing questions, where ChatGPT and Gemini cite competitors' guides.
- Perplexity is still the most favourable engine: 41.2% of mentions and 16.1% of citations to the site.
- In October we work on the pricing page and the comparison FAQs, then measure the effect in the next run.
Visilay AI MonitorBrand visibility in the AI era
Ttuobrand.comProject: tuobrand ITM
tuobrand tuobrand IT Visibility
Period
September 20261–30 Sep 2026
TopicAll
PlatformAll
Classification
AllBrandedUnbranded
Brand in focustuobrand.com (client)
Visibility
How often the brand appears in AI assistant answers, by engine and over time, compared with competitors.
Brand mention rate (primary brand)
34.2%
41 / 120 answers
Tracked brands
4
Total answers
120
Mentions by brand and engine
Answers mentioning each brand, split by platform. tuobrand.com is the tracked brand.
ChatGPTClaudeGeminiPerplexity
Weighted visibility score
Answers with the brand, re-weighted by the search volume of each prompt's keyword. Index from 0 to 100.
- Competitor A58.4
- tuobrand.com you46.1
- Competitor B31.2
- Competitor C22.0
Visibility by topic
Answers with the brand per topic, compared across the selected brands.
tuobrand.comCompetitor ACompetitor BCompetitor C
Distribution by intent
Split of the 148 brand appearances by prompt intent.
- Commercial64 · 43%
- Informational49 · 33%
- Generative23 · 16%
- Conversational12 · 8%
Distribution by topic
Split of the 148 brand appearances by prompt topic.
- Pricing31 · 21%
- Comparison32 · 22%
- Production28 · 19%
- Invoicing21 · 14%
- Inventory20 · 14%
- Cloud16 · 10%
Mention rate by brand
For each brand: answers with a mention, with a domain citation, total answers and presence rate.
| Brand | Mention | Citations | Total answers | Mention rate |
|---|---|---|---|---|
| Competitor A | 52 | 19 | 120 | 43.3% |
| tuobrand.com you | 41 | 14 | 120 | 34.2% |
| Competitor B | 33 | 9 | 120 | 27.5% |
| Competitor C | 18 | 5 | 120 | 15.0% |
Visilay AI MonitorBrand visibility in the AI era
Ttuobrand.comProject: tuobrand ITM
tuobrand tuobrand IT Citations
Period
September 20261–30 Sep 2026
TopicAll
PlatformAll
Classification
AllBrandedUnbranded
Brand in focustuobrand.com (client)
Citations
The sources AI assistants cite, domains and pages, and how many point to your domains (Owned).
Domain citation rate — Owned
12.1%
58 / 480 citations
Total citations
480
Distinct domains
96
Share of voice
Share of citations to the tracked brands' domains.
- ✓tuobrand.com29.0%
- ✓Competitor A41.4%
- ✓Competitor B18.9%
- ✓Competitor C10.7%
Citation categories
Cited sources by category: your domains, competitors, industry sites, media, social.
- Owned12.1%
- Competitor30.8%
- Industry sites21.5%
- Digital PR12.3%
- Social9.6%
- Other13.7%
Domain citation rate by platform
Share of citations to the brand's domains, per platform.
Cited domains
Click a domain to see the cited pages.
| # | Domain | Category | Citations | Rate | Pages |
|---|---|---|---|---|---|
| 1 | competitor-a.it | Competitor | 64 | 13.3% | 9 |
| 2 | tuobrand.com | Owned | 58 | 12.1% | 7 |
| 3 | portale-gestionali.it | Industry sites | 41 | 8.5% | 5 |
| 4 | ilsole24ore.com | Digital PR | 33 | 6.9% | 4 |
| 5 | reddit.com | Social | 27 | 5.6% | 11 |
| 6 | competitor-b.com | Competitor | 26 | 5.4% | 4 |
| 7 | wikipedia.org | Other | 19 | 4.0% | 3 |
| 8 | softwareadvice.it | Industry sites | 17 | 3.5% | 3 |
| 9 | youtube.com | Social | 14 | 2.9% | 6 |
| 10 | agendadigitale.eu | Digital PR | 12 | 2.5% | 2 |
| 11 | capterra.it | Industry sites | 11 | 2.3% | 2 |
| 12 | competitor-c.it | Competitor | 9 | 1.9% | 2 |
1–12 of 96 domains‹ ›
Visilay AI MonitorBrand visibility in the AI era
Ttuobrand.comProject: tuobrand ITM
tuobrand tuobrand IT Prompt
Period
September 20261–30 Sep 2026
TopicAll
PlatformAll
Classification
AllBrandedUnbranded
Brand in focustuobrand.com (client)
Search prompts…
Prompt
Prompt and keyword analysis across AI assistants: volume, brand presence and engines involved.
9 of 120 prompt
| Prompt | Reference keyword | Intent | Search volume | Estimated AI volume | Brand present | Answer |
|---|---|---|---|---|---|---|
What is the best ERP for a small manufacturing business? | erp for small business | Commercial | 1,900 | 2,600 | Yes 4 of 5 engines | Close |
How much does a cloud ERP for 20 users cost? | cloud erp pricing | Commercial | 880 | 1,200 | Yes 1 of 5 engines | View |
Which ERP handles e-invoicing best? | erp e-invoicing | Commercial | 590 | 740 | Yes 3 of 5 engines | View |
Alternatives to Competitor A for small companies | competitor a alternatives | Commercial | 320 | 410 | Yes 2 of 5 engines | View |
How do you manage a bill of materials in an ERP? | bill of materials erp | Informational | 480 | 520 | Yes 2 of 5 engines | View |
How do I move my data from Excel to an ERP? | erp data migration | Informational | 260 | 300 | No 0 of 5 engines | View |
Write an email asking for an ERP demo | erp demo | Generative | 140 | 210 | Yes 1 of 5 engines | View |
Compare three ERPs for made-to-order production | made to order erp | Generative | 170 | 230 | Yes 3 of 5 engines | View |
Can you recommend a simple inventory ERP? | inventory erp | Conversational | 720 | 860 | Yes 2 of 5 engines | View |
1–9 of 120 prompt‹ ›
What is the best ERP for a small manufacturing business?
ChatGPT · tuobrand.com presentClaudeGemini · tuobrand.com presentPerplexity · tuobrand.com presentGoogle AI Overview
ChatGPT · model gpt-5 · 14/09/2026 · 4 cited sources
For a small manufacturing business, start from three options, chosen on how much production matters compared with admin:
- tuobrand.com: valued for made-to-order production, bills of materials and shop-floor planning. It has a cloud plan with e-invoicing included.
- Competitor A: very widespread, strong on accounting with many local partners; production is a separate module.
- Competitor B: simple interface and low entry cost, a fit if production is not complex.
If you work to order and need to track shop-floor times, tuobrand.com is the most complete option; if accounting comes first, look at Competitor A.
Cited sources (4)
- OwnedERP for made-to-order productiontuobrand.com
- CompetitorThe ERP for small businessescompetitor-a.it
- Industry sitesThe best production ERPs in 2026portale-gestionali.it
- SocialWhat ERP do you use in your workshop?reddit.com
Visilay AI MonitorBrand visibility in the AI era
Ttuobrand.comProject: tuobrand ITM
tuobrand tuobrand IT Sentiment
Period
September 20261–30 Sep 2026
TopicAll
PlatformAll
Classification
AllBrandedUnbranded
Brand in focustuobrand.com (client)
Sentiment
Tone of brand mentions in AI answers: sentiment distribution and trend for the period.
Sentiment
Tone of the 41 brand mentions found in the selected period.
Mention distribution
| Positive | 58.5% | 24 |
| Neutral | 34.1% | 14 |
| Negative | 7.3% | 3 |
Average sentiment
+0.38 weak positive
−1 negative0 neutral+1 positive
Sentiment trend
Average sentiment (−1 to +1) of mentions by run.
Sentiment by theme
Average sentiment per theme: green positive, red negative, grey neutral.
Sentiment by intent
Mentions and average sentiment by prompt intent.
| Intent | Mention | Average sentiment |
|---|---|---|
| Commercial | 18 | +0.31 |
| Informational | 12 | +0.44 |
| Generative | 7 | +0.52 |
| Conversational | 4 | +0.27 |
Sentiment by topic
Average mention sentiment per prompt topic.
Themes and patterns
Themes found, with mention count and average sentiment. Click a theme to see its mentions.
| Theme | Mention | Average sentiment |
|---|---|---|
| Made-to-order production | 14 | +0.62 |
| Customer support | 11 | +0.48 |
| Ease of use | 9 | +0.41 |
| Cloud | 8 | +0.33 |
| Integrations | 6 | +0.21 |
| Onboarding time | 5 | +0.05 |
| Unclear pricing | 4 | −0.12 |
Mentions for the theme "Unclear pricing"
ChatGPT · Pricing · sentiment −0.40 (negative)
…tuobrand.com does not publish its price list and the final cost depends on the modules you choose, so it is worth asking for a quote…
Strengths / Weaknesses
Brand strengths and weaknesses, grouped from themes: strength = sentiment ≥ 0.3; weakness = sentiment < 0.15.
Strengths — tuobrand.com
- Made-to-order production14 mention · sentiment average +0.62
- Customer support11 mention · sentiment average +0.48
- Ease of use9 mention · sentiment average +0.41
- Cloud8 mention · sentiment average +0.33
Weaknesses — tuobrand.com
- Onboarding time5 mention · sentiment average +0.05
- Unclear pricing4 mention · sentiment average −0.12
Visilay AI MonitorBrand visibility in the AI era
Ttuobrand.comProject: tuobrand ITM
tuobrand tuobrand IT Visibility
Period
September 20261–30 Sep 2026
TopicAll
Classification
AllBrandedUnbranded
Brand in focustuobrand.com (client)
AIO visibility
Brand presence in Google AI Overviews: appearance, citations and trend.
Visibility in Google AI Overviews
How often the brand is mentioned in AI Overviews, and how many searches they appear on.
Brand mention rate
21.4%
15 brand mentions out of 70 found in AI Overviews
Brand mentions 15Other brands' mentions 55
WHERE AI OVERVIEW APPEARS
Queries with AI Overview
58.3%
70 of 120
Searches with AI Overview
18,400 a month
Monthly search volume of the queries where AI Overview appears.
AI Overview presence trend
Monthly search volume of the topic's queries where Google shows an AI Overview.
Searches with AI Overview
Brand mention trend
Monthly search volume of AI Overview queries where each brand is named or cited.
tuobrand.comCompetitor ACompetitor BCompetitor C
Citation trend
Monthly search volume of the queries whose AI Overview cites each brand's domain.
tuobrand.comcompetitor-a.itcompetitor-b.comcompetitor-c.it
Distribution by intent
Split of the 70 brand mentions by query search intent.
- Informational38 · 54%
- Commercial26 · 37%
- Conversational6 · 9%
Distribution by topic
Split of the 70 brand mentions by query topic.
- Pricing19 · 27%
- Comparison17 · 24%
- Production15 · 21%
- Invoicing11 · 16%
- Inventory8 · 12%
Mention rate, citation rate, sentiment and AI Overview presence, filterable by period, topic, platform and prompt type.
At the bottom you find the Visilay specialist's comment: what changed, why and what to work on next month.
How many answers name you and how many name your competitors, engine by engine.
The visibility score weights each prompt by the search volume of its linked keyword, so a question searched 2,000 times a month counts more than a niche one.
Every cited link is classified as yours, a competitor's, an industry site, media, social or another source. You see which domains and pages AI treats as authoritative in your industry.
It is your list of pages to improve and of third-party sites worth being on.
For each prompt you see which platforms mention you, the intent, the search volume of the keyword behind it and the full answer text, with your brand highlighted.
Under each answer you find the cited sources, already classified: you know straight away which page led AI to name you, or to name a competitor.
Every answer that names you is read and scored from −1 to +1, by theme, topic and intent.
Recurring themes become strengths and weaknesses: if AI links your brand to unclear pricing, this is where you find out.
We track which keywords trigger Google's AI Overview, how many monthly searches are affected and whether your brand appears in the text or among the sources, compared with competitors.
It is the figure that explains many click drops when rankings have not moved.
The metrics
Clear numbers, always calculated the same way
Every figure in the dashboard links back to its source: you can open the answer, the prompt and the cited source behind any number.
Citation rate
Share of cited source links that point to your domains, with the sites that carry most weight in the answers.
citations to your domains / total citationsWeighted visibility score
A 0-100 index that gives more weight to prompts tied to high-volume keywords.
appearances × search volumeShare of voice
Your share of mentions out of all tracked brands.
your mentions / all brands' mentionsSentiment
The tone AI uses to describe the brand, theme by theme: you see straight away where you are strong and where you lose ground.
from −1 negative to +1 positiveAI Overview presence
Searches where Google shows an AI Overview and how many of them include your brand.
queries with AIO / tracked queriesHow it works
From the prompt set to the monthly report
01
Prompt set
We start from the keywords your site already ranks for and the ones you want to win, and turn them into real questions, grouped by topic.
02
Brands and competitors
We agree with you which competitors to benchmark and which domains count as yours, including blogs and subdomains.
03
Continuous collection
We continuously collect the answers from every platform and the SERPs with AI Overview, always with the same settings so the data stays comparable. The dashboard is available 24/7.
04
Analysis and actions
A specialist reads the answers, scores sentiment, comments on the trend and points out the pages and sources to work on.
Why Visilay
Not just a tool, a managed monitoring service
AI visibility software measures well, but leaves you the longest part: choosing the right prompts, understanding the numbers and deciding what to do. We take care of all three.
Aspect
Self-serve tool
Tracking software you set up and read on your own.
AI Monitoring Visilay
The dashboard plus the specialist who reads it with you.
Prompts
You write them yourself, from scratch.
Built on your market's real keywords and reviewed with you.
Data
Charts and numbers to interpret on your own.
Data you can trace down to the single answer.
Reading
Sentiment scored automatically.
Every mention read by a specialist.
Actions
Generic suggestions.
The pages and sources to work on, tied to GEO work.
Reporting
To export and format yourself.
Dedicated dashboard available 24/7 and Excel export, with a monthly comment.
Case studies
Results you can see in revenue
Climbing the rankings is a good sign, but what grows a business is contact requests and sales. Here are some projects Visilay has managed in SEO and Google Ads, the same channels AI visibility work starts from.
LED walls - B2B
Challenge:
Owning the most competitive category keywords in the LED wall industry and receiving qualified B2B quote requests.
Approach:
- Technical SEO and multilingual audit
- Product clusters for SEO and Ads
- SEO and AI visibility monitoring
79 of 135
Tracked keywords on Google page one
Read the Full Case StudySolar - SEO
Challenge:
Getting found by landowners across Italy, starting from zero organic visibility.
Approach:
- SEO architecture by region
- Content for niche searches
- Tracking rebuilt from scratch
38 of 143
Keywords on page one in six months (up from 1)
Read the Full Case StudyRenewable Energy
Challenge:
Generating qualified quote requests for residential and commercial solar installations.
Approach:
- Conversion tracking
- Campaigns by search intent
- Leads connected to the CRM
1,506
Contact requests since October 2025
Read the Full Case StudyFood & Beverage - E-commerce
Challenge:
Growing online sales of oils and preserves with SEO and Google Ads.
Approach:
- Keyword analysis
- SEO and Google Ads working together
- Product page optimisation
+145%
Increase in sales from Google
Read the Full Case StudyMedical - B2B
Challenge:
Generating qualified leads for machinery and tools for dental labs and dentists.
Approach:
- Analysis of the potential market
- Website architecture optimisation
- SEO and Google Ads working together
+89%
Increase in leads from search, year on year
See all projectsWe started with SEO at Visilay and, thanks to the results, extended the collaboration to Google Ads, Bing and now the new opportunities linked to AI. Always professional, constantly monitoring KPIs and opportunities, and focused on business results.
Luca ContiCEO Macropix SRL
We have been working with the Visilay team since 2023 and they quickly became our go-to partner for managing our website and Google Ads campaigns. This team of young talents is a perfect example of innovation, providing complete and professional support and covering every aspect with care and dedication.
Carolina RosiFounder Scovaventi
In just a few months we completed at least ten projects with Visilay, which has become our go-to partner for website content and advertising. Beyond the quality of their work, I appreciate that they are always on time and never hesitate when I ask for a quick revision or adjustment. For me they offer an excellent service!
ErikCEO Reflex Mania
They are highly skilled, passionate about their work and bring incredible energy and a great deal of optimism. Whenever I asked for information or help, they always answered with the utmost courtesy, professionalism and, above all, promptly.
David GulakyanFounder Sky Blue Digital
FAQ
AI Monitoring, in short
What is AI Monitoring?
It is the regular tracking of how AI assistants such as ChatGPT, Gemini, Perplexity and Claude, and Google's AI Overviews, talk about your brand: how often they name it, whether they cite your site as a source, in what tone and against which competitors.
How is AI Monitoring different from your GEO service?
AI Monitoring measures your presence in AI answers. Our GEO service works on your site, content and third-party sources to increase it. You can start with monitoring alone and add GEO work once the data shows where to act.
Which platforms do you track?
ChatGPT, Gemini, Perplexity and Claude, queried with web search enabled, plus Google's AI Overviews on the keywords in your industry. We can add other platforms if they matter in your market.
How many prompts do you track?
It depends on your industry and how many services or products you want to follow. A focused business usually starts with a few dozen prompts; companies with several product lines or markets can go up to a few hundred.
How often is the data updated?
Monitoring is continuous and the dashboard is available to you 24/7: data updates as it is collected, always with the same settings, so trends stay comparable. Once a month the Visilay specialist comments on the results in the report.
Why are the answers I see different?
AI answers change with the account, history, location and time of the question. That is why we measure with neutral, consistent settings and read the data as percentages across many prompts, not as a single answer.
Can I see the dashboard before starting?
Yes. On a call we show you the dashboard with a real example from your industry and agree together on the prompts and competitors to track.
Do you only work in Ticino?
No. We are based in Lugano and Milan and work with companies across Italy, Switzerland and international markets, in more than one language.
