SEO consulting for businesses
We are SEO consultants based in Lugano. We grow organic traffic and contact requests with technical SEO, content and link building, for companies in Ticino, the rest of Switzerland and across Italy. Every month you get a report on rankings, traffic and leads.
The problem
Many company websites offer good services but stay beyond page one of Google. There are almost always three reasons.
Expertise
Technical SEO, content and links handled by the same people, with one plan and one report.
We find what is holding your site back on Google and which fix to start with.
A keyword and page plan tied to the services you want to sell.
Speed, indexing and structured data, so Google can read every page.
Pages and articles written around your customers' real searches.
Links and mentions from publications and portals in your industry.
Sites in multiple languages and markets, with hreflang and keywords for each country.
Rebuild your site without losing the rankings you already have.
Visibility in the answers of ChatGPT, Perplexity and AI Overviews.
Our approach
We work on two levels: technical and on-page optimisation, so Google can read and index the site without obstacles, and pages that answer your customers' searches. Then we measure everything, right through to the contact request.
01 · Analyse
We start with a complete audit: speed, structure, indexing and structured data. We fix the biggest blockers first and show you the status of every task.
What holds the website back on Google
312 pages analysed
| Issue | Pages | Status |
|---|---|---|
| Pages without a meta description | 12 | Fixed |
| Redirect chains | 3 | Fixed |
| Missing structured data | 9 | Fixed |
| Slow pages on mobile | 6 | In progress |
| Images without alt text | 48 | In progress |
02 · Rank
To rank a company website on Google, we choose keywords by commercial value: services, products, prices, comparisons. Every month you see which pages have climbed and how many requests they brought in.
Google rankings, keyword by keyword
Last 90 days
| Keyword | Position | Change | Searches/month |
|---|---|---|---|
| [your service] | 3 | ▲ 5 | 1.900 |
| [your service] prices | 2 | ▲ 8 | 590 |
| [your service] for businesses | 1 | ▲ 3 | 320 |
| best [your service] | 6 | ▲ 14 | 260 |
| how to choose [your service] | 4 | New | 210 |
Sample Visilay report. Fictitious data.
What we handle
SEO works when technology, content, authority and measurement work together. Here is what we handle, with examples of the reports you receive.
Content
We plan service pages, guides and FAQs based on real searches. Clear copy, with data and proof, that works on Google and gets cited in AI answers.
A piece of content for every question
Next three months
| Content | Keyword | Status |
|---|---|---|
| Main serviceService page | [your service] for businesses | Live |
| PricesPage | [your service] prices | Live |
| Buying guideArticle | how to choose [your service] | In review |
| Case studiesPage | [your service] examples | Being written |
| Frequently asked questionsFAQ block | how much does [your service] cost | Planned |
Link building
Google rewards websites cited by authoritative sources. We look for links and mentions in magazines, associations and portals in your industry, with no schemes that risk penalties.
Links from sources in your industry
Last 6 months
| Source | Type | Authority | Status |
|---|---|---|---|
| Trade magazine | Article | 54 | Published |
| Trade association | Member profile | 48 | Published |
| Industry portal | Guide | 41 | In progress |
| Partner blog | Case study | 37 | Negotiating |
| Industry directory | Listing | 32 | Published |
Local SEO
For companies with local customers, from the Lugano area to Mendrisiotto, we handle local SEO: Google Business Profile, reviews and citations on directories and portals, so you appear at the top of the map.
Reporting
Every month you receive a report with organic clicks, contact requests and citations in AI answers, connected to Search Console and Google Analytics 4.
From ranking to request
Last 6 months · Search Console and GA4
Organic clicksRequests
Sample Visilay report. Fictitious data.
We work with professional SEO tools and give you access to the data. No black box: you see rankings, traffic and requests the way we do.
Search Console
Google Analytics 4
Google Tag Manager
Screaming Frog
Semrush
Ahrefs
Looker Studio
SistrixWhy Visilay
Rankings matter when they bring customers. That's why we stick to four principles.
The method
SEO or Google Ads
You don't have to choose: Google Ads brings requests right away, SEO builds rankings that last. We manage them together, so the keywords that convert in ads become SEO priorities.
Paid ads
Google Ads
Ads at the top of the results, you pay for every click.
Organic results
SEO
Rankings earned with website, content and authority.
Case studies
SEO projects managed by Visilay. For each one we measure page-one keywords, traffic and contact requests.
LED walls - B2B
Challenge:
Owning the most competitive category keywords in the LED wall industry and receiving qualified B2B quote requests.
Approach:
79 of 135
Tracked keywords on Google page one
Read the Full Case StudySolar - SEO
Challenge:
Getting found by landowners across Italy, starting from zero organic visibility.
Approach:
38 of 143
Keywords on page one in six months (up from 1)
Read the Full Case StudyRenewable Energy
Challenge:
Increasing organic requests for residential and commercial solar installations.
Approach:
+210%
Organic leads, year on year
Read the Full Case StudyFood & Beverage - E-commerce
Challenge:
Growing online sales of oils and preserves with SEO and Google Ads.
Approach:
+145%
Increase in sales from Google
Read the Full Case StudyMedical - B2B
Challenge:
Generating qualified leads for machinery and tools for dental labs and dentists.
Approach:
+89%
Increase in leads from search, year on year
See all projectsWhat our clients say
Companies from very different industries, from industrial B2B to e-commerce, with one thing in common: they want to be found by people already searching for their services.
LED walls and screens · B2B
2.906
quote requests from Google Ads
SEOGoogle AdsAI
Solar · B2C and B2B
1.506
contact requests in eleven months
Google AdsLead generation
Solar and agrivoltaics
38
keywords on page one in six months
SEOGoogle Ads
Food · e-commerce
+77.000 €
in online sales in one year
ShopifyGoogle Ads
Energy consulting · local
299
contact requests in seven months
Google AdsLocal
Automotive · e-commerce
4
European markets served by the online store
E-commerceGoogle Ads
We started with SEO at Visilay and, thanks to the results, extended the collaboration to Google Ads, Bing and now the new opportunities linked to AI. Always professional, constantly monitoring KPIs and opportunities, and focused on business results.
Luca ContiWe have been working with the Visilay team since 2023 and they quickly became our go-to partner for managing our website and Google Ads campaigns. This team of young talents is a perfect example of innovation, providing complete and professional support and covering every aspect with care and dedication.
Carolina RosiIn just a few months we completed at least ten projects with Visilay, which has become our go-to partner for website content and advertising. Beyond the quality of their work, I appreciate that they are always on time and never hesitate when I ask for a quick revision or adjustment. For me they offer an excellent service!
ErikThey are highly skilled, passionate about their work and bring incredible energy and a great deal of optimism. Whenever I asked for information or help, they always answered with the utmost courtesy, professionalism and, above all, promptly.
David GulakyanFrequently asked questions
It depends on goals, website size and competition. An ongoing SEO plan usually costs between €500 and €3,000 a month, or the equivalent in Swiss francs. A one-off project, such as a full audit or a migration, starts at around €5,000. The quote is itemised.
The first improvements usually arrive between the third and sixth month, then grow over time. For Sunscape, for example, page-one keywords went from 1 to 38 in six months.
No. Lugano is our base and we work with companies from Chiasso to Bellinzona, but we also work with companies in the rest of Switzerland and across Italy.
Ask for case studies with verifiable numbers, direct access to Search Console and Analytics, and the name of the person who will run the project day to day. Be wary of anyone who guarantees the top spot. You will find the questions to ask before signing in our guide on how to choose an SEO agency.
Yes. Many Ticino websites have versions in several languages: we set up hreflang, URLs and keywords for each language, as in the LED wall project you will find among our case studies. For e-commerce we work on categories and product pages: for a food e-commerce site, sales from Google grew by 145%.
Yes. For local searches Google Maps appears above the results: we optimise the profile, set up a method for collecting reviews and manage citations on local portals.
Largely yes, because AI tools often cite the pages Google ranks well. To work specifically on AI answers we have a dedicated GEO service.
Not always. Technical fixes, new content and a clearer structure are often enough. If the website is holding back results, we'll tell you in the initial analysis.
No. Nobody can seriously guarantee it, because Google's algorithm decides. We give you measurable goals and show you the real numbers every month.
With keyword rankings, clicks from Search Console and contact requests tracked in Google Analytics 4, in a monthly Looker Studio report.
SEO analysis
In a 30-minute call we show you which searches you appear for today, who takes the top spots in your industry and which actions bring the most requests. We leave you with the first steps to take, even if you decide not to work with us.
