Case studies: SEO, GEO and Google Ads

Solar PV and agrivoltaics

Challenge:

Build Google visibility from scratch to find land for solar PV plants across Italy.

Approach:

• Conversion tracking rebuilt
• Region-by-region SEO architecture
• Google Ads aimed at landowners

38

First-page keywords in six months, starting from zero

Renewable energy

Challenge:

Generate qualified B2C and B2B leads for solar PV systems and battery storage.

Approach:

• Google Ads account audit
• Keyword strategy
• New ads and extensions

430%

Increase in leads from Google Ads

Technology - B2B

Challenge:

Generate qualified leads for the manufacture and installation of large LED screens.

Approach:

• SEO and GEO strategy
• B2B Google Ads setup and campaigns
• Keyword and KPI tracking

7K

B2B leads generated from search

Medical - B2B

Challenge:

Generate qualified leads for equipment and tools used by dental laboratories and dentists.

Approach:

• Market potential analysis
• Website architecture optimisation
• SEO and Google Ads working together

89%

YoY increase in leads from search

Energy - Local strategy

Challenge:

Grow leads through local Google Ads campaigns on Search and PMax

Approach:

• Market potential analysis
• Landing page creation
• Local Google Ads campaigns

630%

YoY increase in Google Ads leads

Automotive - E-commerce

Challenge:

Increase e-commerce sales through Google Shopping campaigns and SEO for the website.

Approach:

• Keyword analysis
• Product page optimisation
• Google Shopping campaigns

43%

Increase in sales from Google Shopping

Food - E-commerce

Challenge:

Turn the traffic of a non-converting e-commerce store into sales.

Approach:

• New Shopify store
• GA4 and Tag Manager tracking
• Google Shopping and Meta campaigns

77K

Sales generated in one year (€)