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Food - E-commerce
Challenge:
Growing online sales of olive oil and preserves on a set advertising budget.
Approach:
- Shopify online store
- Google and Meta campaigns
- Sales tracking
+€77,000
In online sales in one year
Read the Full Case StudyWeb agency for SMEs: the website that brings customers
Website development in Lugano, Ticino
We build websites for companies and professional firms in Lugano, Ticino and Lombardy: planning, design and development on WordPress or Shopify with SEO built in. Live in 6-8 weeks, owned by you, with a single point of contact from brief to maintenance.
The clients who trust Visilay
The problem
Is your current website costing you customers?
These are the three reasons Ticino businesses get in touch with us. If you recognise yourself in one, the website needs rethinking, not a touch-up.
Our approach
A website that brings in requests
Before designing, we decide which searches each page needs to capture. After launch we measure what happens: speed, Google rankings and leads received.
01 · Plan
Pages built on what customers search for
We analyse what your customers search for on Google and how often. Each service gets its own page and main keyword, so the website can rank from day one instead of being rebuilt six months later.
One page for every search that matters
Site structure and main keywords
| Page | Main keyword | Searches/month | Intent |
|---|---|---|---|
| Home/ | [your service] Lugano | 480 | Commercial |
| Service A/services/service-a/ | service A prices | 320 | Commercial |
| Service B/services/service-b/ | service B for businesses | 210 | Commercial |
| Guide/blog/how-to-choose/ | how to choose service A | 140 | Informational |
Illustrative example. Fictitious data.
02 · Measure
Fast on smartphones, and we prove it
Most visits come from mobile. We hand over the website with Core Web Vitals passed and show you the before and after scores: a slow website loses visitors and rankings.
Fast on smartphones too
Old website and new website compared
96Performance
100Accessibility
100SEO
LoadingLCP
Before 5.1 sAfter 1.6 s
ResponsivenessINP
Before 380 msAfter 110 ms
StabilityCLS
Before 0.24After 0.01
Illustrative example. Fictitious data.
What we handle
Every detail, from design to first contact
A nice website that gets no requests is just a cost. We work on three fronts at once: how it looks, how it gets found and how it turns visits into leads.
Design
Designed for smartphones first
We design pages starting from the smallest screen: a headline that answers the search, proof right below and contact within thumb's reach. Then we adapt the layout to tablet and desktop, with your brand.
- Contact within thumb's reachButton and WhatsApp always visible
- Headline that answers the searchService and area in the first lines
- Proof right belowReviews, logos and case studies
- Three-field formName, phone, request
Illustrative example. Fictitious data.
SEO and AI
Ready for Google and AI answers
Meta tags, structured data and clear copy help Google show stars, FAQs and useful information in the results. The same content makes the website easier to cite for ChatGPT, Gemini and Google's AI Overviews.
[your service] Lugano
yourbrand.com › services
[Service] in Lugano, Ticino | Your Brand
Quote within 48 hours and free site visit. Over 300 jobs in Ticino and Lombardy.
★★★★★ Rating: 4.9 · 120 reviews
How much does the service cost?
How soon can you start?
AI Overview
For [your service] in Lugano, Your Brand offers a free site visit and a quote within 48 hours, with itemised prices on its website.
Source: yourbrand.comIllustrative example. Fictitious data.
Conversions
You know how many leads the website brings
We connect forms, calls and WhatsApp clicks to Google Analytics 4, Google Ads and, if you use one, your CRM. From day one you know how many requests come in and from which channel.
Every lead is counted
Last 30 days
64Forms+21%
38Calls+12%
27WhatsApp+40%
129Total leads+22%
| Event | Total | Google Ads | CRM |
|---|---|---|---|
generate_lead | 64 | Imported | Connected |
click_to_call | 38 | Imported | Logged in CRM |
whatsapp_click | 27 | Imported | Logged in CRM |
Sample Visilay report. Fictitious data.
Platforms and tools
Widely used technology, no lock-in
We work on WordPress and Shopify, the most widely used platforms in the world, and connect measurement tools from day one. If you ever switch supplier, the website stays yours and anyone can work on it.
WordPress
Elementor
Shopify
Search Console
Google Analytics 4
Tag Manager
HubSpot
WhatsApp
The solution
What you get from a web agency in Lugano, Ticino
We are a search marketing agency: SEO and Google Ads are our daily work. Your website is born with the structure and content it needs to rank, without having to rebuild it six months later.
Included in every project
Three things you will always find in the quote, whatever the size of the website.
How we work
Live in 6-8 weeks, in four steps
Analysis and strategy
We study your industry, competitors and your customers' Google searches. The result is the page map and the keywords to target.
Design and content
We design the pages mobile first and write the copy with you, already optimised for the searches we identified.
Development and testing
We build the website, connect forms, tracking and integrations, then test speed, accessibility and rendering on every device.
Launch and growth
We go live with redirects, sitemap and Search Console set up. After launch we handle maintenance, SEO and Google Ads campaigns.
The alternatives
Visilay, a traditional web agency or a DIY template
What really changes between the three options, point by point.
| Visilay | Web agency | DIY | |
|---|---|---|---|
| SEO designed together with the site structure | Often extra | ||
| Conversion tracking and CRM set up | On request | ||
| Website, domain and hosting owned by you | It depends | ||
| Single point of contact who also knows SEO and Google Ads | |||
| Your time required | A few hours of feedback | Varies | Weeks of work |
Case studies
Websites that really sell
Some of the projects Visilay manages across websites, e-commerce, SEO and Google Ads. For each one we measure what matters: sales and contact requests.
Automotive - E-commerce
Challenge:
Selling motorcycle parts and accessories in several European countries from a single online store.
Approach:
- Multilingual shop
- Sales tracking
- Google Ads for each market
€240,000
In sales in one year across 4 European markets
Read the Full Case StudyEnergy consulting - Local
Challenge:
Receiving consulting requests from households and businesses in its area, on a limited budget.
Approach:
- Dedicated landing page
- Form and call tracking
- Local Google Ads campaigns
299
Requests in seven months at €7.22 each
Read the Full Case StudyRenewable Energy
Challenge:
Increasing organic requests for residential and commercial solar installations.
Approach:
- Technical SEO and content
- Pages by service and area
- Synergy with Google Ads
+210%
Organic leads, year on year
Read the Full Case StudyMedical - B2B
Challenge:
Generating qualified leads for machinery and tools for dental labs and dentists.
Approach:
- Analysis of the potential market
- Website architecture optimisation
- SEO and Google Ads working together
+89%
Increase in leads from search, year on year
See all projects
What our clients say
The companies that work with us
Companies from very different industries, from e-commerce to local services, with one thing in common: they want a website that brings leads and sales.
LED walls and screens · B2B
2,906
quote requests from Google Ads
SEOGoogle AdsAI
Solar · B2C and B2B
1,506
contact requests in eleven months
Google AdsLead generation
Solar and agrivoltaics
38
keywords on page one in six months
SEOGoogle Ads
Food · e-commerce
+€77,000
in online sales in one year
ShopifyGoogle Ads
Energy consulting · local
299
contact requests in seven months
Google AdsLocal
Automotive · e-commerce
4
European markets served by the online store
E-commerceGoogle Ads
We started with SEO at Visilay and, thanks to the results, extended the collaboration to Google Ads, Bing and now the new opportunities linked to AI. Always professional, constantly monitoring KPIs and opportunities, and focused on business results.
Luca ContiCEO Macropix SRL
We have been working with the Visilay team since 2023 and they quickly became our go-to partner for managing our website and Google Ads campaigns. This team of young talents is a perfect example of innovation, providing complete and professional support and covering every aspect with care and dedication.
Carolina RosiFounder Scovaventi
In just a few months we completed at least ten projects with Visilay, which has become our go-to partner for website content and advertising. Beyond the quality of their work, I appreciate that they are always on time and never hesitate when I ask for a quick revision or adjustment. For me they offer an excellent service!
ErikCEO Reflex Mania
They are highly skilled, passionate about their work and bring incredible energy and a great deal of optimism. Whenever I asked for information or help, they always answered with the utmost courtesy, professionalism and, above all, promptly.
David GulakyanFounder Sky Blue Digital
Frequently asked questions
Before you ask for a quote
How much does a website cost?
A brochure website for a company or professional firm usually costs between CHF 2,000 and 6,000 (or euros for Italian clients). The price depends on the number of pages, languages, blog, e-commerce features and integrations with CRM or management software. The quote lists every item separately.
How long does it take to get the website live?
A brochure website takes 4 to 8 weeks on average from brief to launch; an online store or multilingual site between 8 and 12. Timing depends mostly on how quickly copy, photos and feedback arrive.
What do you need from me?
A one-hour initial brief, the materials you have (logo, photos, copy) and feedback on the designs. If copy or photos are missing, we can take care of them.
Can I rebuild my website without losing rankings?
Yes, with an SEO migration: we map the existing URLs, set up 301 redirects, keep the content that brings traffic and monitor Search Console in the weeks after launch.
Which platform do you work with?
WordPress for company and brochure websites, Shopify for online stores. They are the most widely used platforms in the world: you stay free to change supplier in future without losing the website.
Do you build multilingual websites?
Yes. We build websites in Italian, German, French and English, with separate URLs and meta tags for each language, as the Swiss market requires.
Do you work only in Lugano or across Ticino?
Lugano is our base, but we build websites for businesses across Ticino (Mendrisiotto, Bellinzona, Locarno) and Lombardy, and remotely for the rest of Italian-speaking Switzerland and Italy.
And after launch?
Maintenance, SEO and Google Ads are separate, optional services. Many clients take them on, nobody has to. Domain, hosting and website remain yours in any case.
