How much does YouTube pay? The official split, the 2027 thresholds and a test on 46 business videos
YouTube pays channels a share of the advertising shown on their videos: according to YouTube Help, a channel receives 55%…
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Guides and deep dives on YouTube: 13 articles.
How to upload a video to YouTube: a guide for businesses (we checked 20 company videos)
How to upload a video to YouTube on desktop and mobile, the official limits, which visibility to choose and the…
YouTube Shorts for business: when they actually help (a test on 16 searches)
The 2026 Shorts rules, our test on 16 searches (9 with a short video block, 41 of 71 videos from…
vidIQ vs TubeBuddy: which one a business actually needs (and when YouTube Studio is enough)
vidIQ and TubeBuddy are browser extensions, with apps and a web dashboard, that add keyword research, video ideas, competitor analysis…
How to get more views on YouTube: a guide for businesses (we tested 80 industry videos)
How a business gets more views on YouTube: searches, titles and thumbnails, chapters, its own website and Google Ads. With…
YouTube Analytics for business: the metrics that matter, and a test on 28 videos (none track the website)
YouTube Analytics is the reporting area inside YouTube Studio: for your channel and for each video it shows impressions, click-through…
YouTube thumbnail size: the official spec and what businesses get wrong (test on 40 videos)
YouTube thumbnails are the preview images that represent a video in search, on the home page and in suggested videos.…
YouTube tags, titles and descriptions: what actually matters (a test on 40 business videos)
Official limits, what really counts for search and a test on 40 business videos: 26% of companies use no tags…
YouTube algorithm: how it really works and what changes for a business (test on 8 sector searches)
How the YouTube algorithm works according to official sources, and what matters for a business: a test on 8 sector…
YouTube channel for business: how to set it up and who should own it (with a test on 12 searches)
How to create a YouTube channel for business with a Brand Account, who should hold which role and what to…
YouTube videos in AI Overviews and ChatGPT: who actually gets cited (a test on 24 searches)
Across 24 business searches, AI Overviews cited 52 YouTube videos in 170 sources; ChatGPT cited one in 152. Who gets…
YouTube ads: what they really cost, which campaign to choose and when they pay off for a business
YouTube ads are bought through Google Ads: you link your channel, choose a Video or Demand Gen campaign and pay…
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