Google Ads for builders: what a quote request really costs
A click on "bathroom renovation london" costs £12.05 and a quote request £240-285. Campaigns, keywords, negatives, a landing page with…
Industries
Google Ads for law firms: cost per click, ads and budget, with data
A click on "divorce solicitor london" costs £35.90, one on "will writing solicitor" £6.78: the practice area sets the bill…
Fashion marketing: where a shop still beats the marketplace
ASOS is searched 1,830,000 times a month in the UK, with a peak of 2,240,000 in November 2025. All the…
Estate agent marketing: buyers belong to the portals, sellers don't
Rightmove is searched 11,100,000 times a month in the UK, Zoopla 1,830,000. Together that is almost 13 million monthly searches…
Digital marketing for businesses: what changes from one sector to another
A click on "saas seo" costs £25.46. One on "restaurants near me" costs £0.30. Both are businesses looking for customers…
Gym marketing: everything is decided in January
On the first page for "gyms in manchester" not one gym has its own website among the organic results. There…
Marketing for beauty salons and hairdressers: the calendar and the numbers
"Lymphatic drainage massage" peaks at 110,000 searches a month from March to July and drops to 60,500 from September to…
Healthcare marketing for doctors and clinics: the rules and the numbers
"Doctify" is searched 8,100 times a month in the UK, almost as often as "dermatologist london" (9,900). On the SERP…
Law firm marketing: what each area of law is worth on Google
On "divorce lawyer london" the bids for the top of the page reach £69.54 per click. Not per client: per…
SEO for photographers and wedding planners: the calendar that matters
On the first page for "wedding photographer london" there are nine organic results, and eight of them are photographers' own…
Law firm SEO: how solicitors rank on Google
On "divorce solicitor london" eight of the nine organic results are law firms, with a three-listing local pack above. DataForSEO…
Marketing for accountants, architects and consultants
"online accountant" gets 1,000 searches a month in the UK, "accountant london" 3,600. The search without a city is less…
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