SEO for wineries, breweries and food producers
Product searches belong to the online merchants. A producer wins on visits, direct sales and the seasons: Google UK data…
Industries
SEO for dermatologists: consultants hold the city, prices win the procedure
On "dermatologist + city" searches in the UK, consultants' own websites still rank; on procedure searches such as mole mapping,…
SEO for locksmiths: lock replacement is worth more than emergencies
Emergency searches cost up to £28 a click and are full of pages made in bulk. uPVC lock replacement holds…
SEO for IT companies and software developers: people search for the technology, not the category
Software developers, system integrators and MSPs aren't searched for by category but by the technology they install and their customers'…
SEO for charities: you win where giving changes shape
A charity won't rank for "donate", but it can win on Free Wills Month, Christmas cards and gifts, and volunteering…
SEO for transport and logistics: carriers win on their name, mid-sized firms on the service
UK search data on parcels, haulage and third-party logistics: why the big carriers only win on their own name and…
Leads for plumbers and heating engineers: what a quote request really costs
A click on "emergency plumber london" costs £30.12, on "air conditioning quote" £2.88. Real CPCs, Local Services Ads, grants such…
Education SEO: universities buy the generic searches, the town is still open
Generic education searches are an auction between universities, while searches by qualification and town are still open. Volumes, CPC, the…
Plant hire SEO: used machinery is won with the listing, hire with the map
UK search data on diggers, forklifts and farm machinery: where portals and national chains dominate, and where dealers and hire…
SEO for financial services: advisers and brokers against the comparison sites
On financial products, page one belongs to comparison sites. Financial advisers, mortgage brokers and insurance brokers can win on the…
SEO for retailers: physical shops win on the map (and on bank holiday hours)
"Hardware store near me" gets 90,500 searches a month. Google profile, bank holiday hours and in-store products: Google UK data…
SEO for tradesmen: plumbers, electricians, locksmiths, removals and cleaners compared
Five trades that come to your door, one city: volumes, cost per click, local pack and portals. What they share…