AI and SEO: What Has Really Changed (and What Hasn't)
SEO and AI meet at three different points: using AI to do SEO work, getting cited by assistants, defending against…
AI
AI SEO tools: what they actually handle and what they cost
An AI SEO tool uses language models to do part of the SEO work or to measure how often a…
AI Overview tools: which ones really see the SERP
An AI Overview tool records whether Google generates an answer, which sources it cites and whether you are among them.…
Google AI Overview wrong about your business? What to do
How often AI Overviews really get it wrong, how to document an error about you, the reporting channels that work…
AI content and SEO: what the data says about indexing, rankings and clicks
Google does not penalise AI-generated content. Four studies on large samples show that the real risk is different: impressions without…
AI Overview Ranking Factors: What the Data Says
AI Overview ranking factors are the signals Google uses to decide which pages to cite in the generated box above…
AEO vs SEO: key differences and why both matter
Answer engine optimisation (AEO) and search engine optimisation (SEO) are digital marketing strategies that help businesses improve their online visibility.…
AI advertising: use cases, tools and best practices
In the time it takes to read this sentence, artificial intelligence has analysed millions of interactions with consumers, optimised thousands…
AI-Generated Content: What Google Says and What UK Law Requires
AI-generated content is text, images, audio or video produced by a generative model from a prompt, with human input that…
ChatGPT SEO: How to Rank in ChatGPT (and Use It for SEO)
Key takeaways With the rise of ChatGPT, you probably want to benefit from it as other businesses do. That means…
Perplexity SEO: How to Rank in Perplexity Answers
Key takeaways As conversational answer engines like Perplexity grow in popularity, knowing how to rank well on them matters more…
Best AI Detectors: 15 Tools Compared
What are AI detectors? They are tools built to work out whether a piece of content was written by a…