Shopify SEO: what the platform does on its own and what it doesn't (test on 24 UK stores)
Shopify handles sitemaps, canonicals and robots.txt. We checked 24 UK Shopify stores on page one of Google: the problems were…
Ecommerce
Shopify SEO apps: which to install and which to skip (test on 24 UK stores)
Shopify already handles sitemaps, canonicals and robots.txt. We checked 24 UK Shopify product pages and compared 8 SEO apps on…
Website not selling, or selling at a loss? Your real break-even ROAS, line by line
What is really left from a £60 order after VAT, card fees, delivery and returns, and why the break-even ROAS…
Etsy SEO: how search works and what really counts (with a Google UK test)
How Etsy search works in 2026, the SEO advice that is out of date, British versus American spelling in tags,…
Amazon SEO: how search works on Amazon.co.uk and how to rank your product listings
The 2025 title rules, what Amazon Science says about search, Rufus in the UK and a comparison of Google and…
Ecommerce keyword research: how UK shoppers really search before they buy
How many searches "buy", "sale", "cheap" and "best" really get on three products sold online in the UK, how that…
Category page SEO: what actually ranks in UK ecommerce
A category page is the list of products an online shop groups under one label: walking boots, fridge freezers, sofa…
B2B ecommerce: definition, strategies and examples
When products or services are sold between businesses online, you need a B2B ecommerce site. This category covers online stores…