Content is king: why content matters for SEO (rereading Bill Gates with 2026 data)
Bill Gates wrote "content is king" in 1996. Why content still matters for SEO, with data from Google, Ahrefs and…
Content Marketing
What is content marketing? How it works and what AI Overviews have changed
Content marketing is the work of regularly creating and distributing useful content for a specific audience, to lead it to…
Evergreen content vs viral content: how long a spike really lasts (with UK data)
Evergreen content keeps getting visits for years, viral content fades in weeks. Google Trends UK data on four real searches…
B2B influencers: how to find the people who really matter in your sector (test on 8 industrial searches)
How to find B2B influencers in your sector: where to look, how to assess them and what a test of…
Content marketing cost: UK prices rebuilt from the hours (from £35 to £750 an article)
What content marketing costs in the UK, rebuilt from hours and hourly rates: from £35 to £750 an article, £445…
Content marketing statistics 2026: figures checked at the source (and which apply to the UK)
Content marketing statistics for 2025-2026 taken from the primary source, with market and sample stated, and the UK figures from…
Content marketing tools: UK prices and which handle British English
Sixteen content marketing tools grouped by stage, with prices read from the official price lists, converted to pounds, and what…
Types of content: what they are, what they are for and which ones AI cites
The types of content for marketing, from articles to podcasts: what each one is for, at which stage it works…
SEO and content marketing: the differences and how to make them work together
SEO and content marketing compared: a table of differences, who does what on an article, how to measure the two…
Content marketing trends 2026: what the data confirms and what applies in the UK
Seven content marketing trends for 2026 that hold up against the primary source, with the UK figure for each one…
Infographics: what they are, the nine types and how to publish them
An infographic is an image that combines data, minimal text and graphics. The nine types, the typical mistake with each,…
Business blog: when it is still worth starting one (with 2026 data)
What a business blog is, when it is worth starting one and when it is not, with first-hand data and…