Call to Action Examples: The Formulas and the Numbers Behind Them
A call to action is the text that asks the reader to do something and tells them what they get…
Content Marketing
Does grammar matter for SEO? What Google and the UK first page say
Grammar mistakes are not a ranking factor. We checked 17 first-page pages on Google UK: no classic misspellings, but 7…
How to write a headline for a blog post in 4 steps
Google rewrites 61.6% of title tags. How to write a headline that survives the search results, with data from Zyppy…
Content marketing plan: how to build one starting from the numbers
How to build a content marketing plan from Search Console data: goals, choice of topics, calendar and metrics, with the…
How long should a blog post be?
As a general rule, blog posts should be around 1,500 to 2,000 words, but the right total length can depend…
How to find blog ideas: 4 Search Console filters and 11 tools
An idea for a blog post is only worth something when someone is already searching for that answer. Without demand…
How to Build a B2B Content Marketing Strategy
Content marketing covers everything to do with creating and distributing content. B2B content marketing refers specifically to the content that…