Marketing roles: the types of marketer and which one to hire first
Nine roles, four families and one question: who to hire first. With UK search volumes for 2026 and six real…
Digital Marketing
Share of voice: what it is, how to calculate it and what it really tells you (with a test on UK car brands)
Share of voice measures a brand's share of visibility against its competitors. Formulas for each channel, the ESOV rule and…
Email marketing statistics 2026: UK figures checked at source
UK email marketing statistics traced to the primary source: open rates, clicks, delivery, inbox placement, ROI and what the ICO…
How to use LinkedIn: a practical guide with UK figures
How to use LinkedIn for work, B2B sales and your business: profile, network, best formats and privacy, with UK figures…
How to increase website traffic: 9 levers ranked by speed and cost (with the numbers)
The 9 levers for increasing website traffic, from fastest to slowest, with the cost of each visit and verified UK…
How to increase your online presence: measure it first, then choose where to grow
How to increase a company's online presence: the seven surfaces to measure, official UK data on businesses, a ChatGPT test…
How to do email marketing: 7 principles that hold up in 2026
Consent under PECR, Gmail, Yahoo and Outlook requirements, opens distorted by Apple and the DMARC records of 50 large UK…
SEO Chrome extensions for marketers: 26 checked on the Chrome Web Store
26 Chrome extensions for SEO and marketing checked on the Chrome Web Store in September 2026: users, last update, publisher,…
Audience research: the tools that work on UK data
Audience research is the work of gathering data on the people who buy, or could buy, a product: how many…
Website traffic sources: what they are and how much each one really weighs
Website traffic sources one by one, with the real weight of each on three sites we manage and data from…
Digital marketing statistics 2026: UK figures checked at source (and the American ones not to copy)
UK digital marketing statistics for 2026 with a primary source: £40.5bn of digital adspend, 28.8% of retail sales online, 35%…
Small business marketing: how to prioritise channels when time is short
Small business marketing is the set of activities through which a company with a limited budget and few staff gets…