How to do lead generation for estate agents
Lead generation for an estate agent is the work of turning homeowners who search Google for a valuation, "sell my…
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Marketing for real estate
Everything we have written for real estate: getting found on Google, campaigns, website and enquiries. 5 guides, one channel at a time.
How to build an estate agent website
What an estate agent website needs: seller and area pages, the EPC rating on listings, company details and costs, with…
Estate agent marketing: buyers belong to the portals, sellers don't
Rightmove is searched 11,100,000 times a month in the UK, Zoopla 1,830,000. Together that is almost 13 million monthly searches…
Google Ads for estate agents: costs, campaigns and budget for instructions (the click worth paying for is the owner's)
A click on "houses for sale london" costs £0.63, one on "free house valuation" £7.30. The gap shows where an…
Estate agent SEO: how an agency beats the portals in its area (where Rightmove, Zoopla and OnTheMarket don't show up)
On the search "estate agents manchester" Rightmove, Zoopla and OnTheMarket do not appear: all ten organic results are agents and…
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