Google Ads for professional services: CPC, budget and campaigns (a London accountant's lead costs £190)
A click on "accountant london" costs £9.48, one on "limited company formation" £26.50, one on "building surveyor near me" £5.41:…
Industries
Google Ads for travel: a guide for tour operators and agencies (none of the leaders buys "escorted tours")
None of the three leading UK escorted tour operators buys the keyword "escorted tours". How to structure a Google Ads…
Hotel SEO: how to win back direct bookings from the OTAs (without fighting Booking.com on "hotels London")
On "hotels central london" five of the nine organic results are OTAs and Google Hotels sits above them. Using UK…
Ecommerce SEO: categories, product pages and filters that sell (demand sits in categories)
Ecommerce SEO is won on category pages, not on keywords with "online" in them. A working guide with UK data…
Restaurant SEO: your Google listing matters more than your website (not one restaurant site on page one for "restaurants central london")
On "restaurants central london" not a single restaurant website makes the first page of Google UK, but three Google listings…
SEO for manufacturing: the method and the numbers from a real case
How a manufacturing company's website ranks on Google: structure, technical keywords and the real data from the Macropix project, from…
Google Ads for hotels: Search, Hotel Ads and Performance Max (and why only the biggest chain buys "hotel + city")
Search, Hotel campaigns and Performance Max for travel goals: what Premier Inn and Travelodge actually buy, why pay per stay…
Salon SEO for beauty salons and hairdressers: where you actually win
In the SERP for "beauty salon london" the first salon website appears in seventh position overall. Above it there is…
SEO for startups and SaaS: what to rank when the product is new
"Seo for startups" gets 210 searches a month in the UK. "Saas seo" gets the same, but with a cost…
Healthcare SEO for clinics and medical practices: getting found by patients who want an appointment (without copying Bupa's blog)
What UK medical SERPs show in 2026, why the Bupa model can't be copied and which pages bring bookings to…
SEO for Small Businesses and SMEs
You may not realise it, but today SEO for small and medium-sized businesses is a marketing strategy worth investing in.…
SEO for builders: how to get found by homeowners planning a renovation (with data from three London SERPs)
On the SERP for "builders london" a directory carousel, a three-card local pack with 4-18 reviews and five directories share…