Leisure SEO for parks, escape rooms and bowling: two calendars and Saturday
Water parks live off the summer, escape rooms off autumn and the school holidays, and almost everything is chosen on…
Industries
Pest control SEO: the firm that gets ahead of the pests wins
Pest searches rise twenty-fold in a few months, while searches from food businesses barely exist. The calendar, page one in…
SEO for plumbers and heating engineers: boilers in winter, air con in summer
Boiler service at 27,100 searches in autumn, air conditioning installation at 60,500 in June: the search calendar, what brands are…
SEO for roofers: the jobs are in leaks, specialist services and the local map
Material words belong to merchants, but "roof leak repair" costs £5.66 a click and in Bristol a roofer with 3…
B2C SEO: your brand name is the biggest keyword you have
For a brand that sells to consumers, the most searched keyword is its own name, and Amazon, retailers, comparison and…
Franchise SEO: the branch matters more than head office
A brand plus a town can get up to 600 times the searches of people looking to buy a franchise.…
SEO for solar companies: in the UK, solar is won town by town and on price
UK search data on the energy sector: where comparison sites and directories can't be beaten, and where solar and heat…
Google Ads for builders: what a quote request really costs (and why the first ones cost £250)
A click on "bathroom renovation london" costs £12.05 and a quote request £240-285. Campaigns, keywords, negatives, a landing page with…
Google Ads for law firms: what a click costs, what you can say and the budget you need (with measured CPCs)
A click on "divorce solicitor london" costs £35.90, one on "will writing solicitor" £6.78: the practice area sets the bill…
Fashion marketing: where a shop still beats the marketplace
ASOS is searched 1,830,000 times a month in the UK, with a peak of 2,240,000 in November 2025. All the…
Estate agent marketing: buyers belong to the portals, sellers don't
Rightmove is searched 11,100,000 times a month in the UK, Zoopla 1,830,000. Together that is almost 13 million monthly searches…
Digital marketing for businesses: what changes from one sector to another
A click on "saas seo" costs £25.46. One on "restaurants near me" costs £0.30. Both are businesses looking for customers…