Restaurant marketing: where the covers really come from
On Google's first page for "restaurants london", searched from London, the restaurants' own websites are almost nowhere. The page opens…
Industries
Marketing for therapists, nutritionists and physiotherapists
On the first page for "therapist london", the three businesses in the local pack are three practices: One Therapy London…
Hotel marketing: your commissions are already your budget
Booking.com ranks for 603,057 keywords in the UK, 17,214 of them in first position, for an estimated 14.7 million organic…
Construction marketing: the quote matters more than the name
A click on "building quote" costs £7.66, more than a click on "builders london" (£5.47). Google charges more for someone…
Google Ad Grants: the $10,000 a month and how much charities really spend
Google Ad Grants gives charities up to $10,000 a month in Search ads, which works out at about $329 a…
Dental marketing: the three numbers that decide everything
"Dentist near me" gets 246,000 searches a month in the UK, rising to 301,000 in January and March 2026. "Dentists…
Tourism marketing: where you can still beat the portals
"Booking" is searched 823,000 times a month in the UK, with a peak of 1,220,000 in September 2025. The domain…
Google Ads for estate agents: costs, campaigns and budget for instructions
A click on "houses for sale london" costs £0.63, one on "free house valuation" £7.30. The gap shows where an…
Google Ads for therapists: costs, rules and budget for a practice
Keyword Planner hides volume and CPC for "psychologist london" and "online therapy"; what you can see is the £3 to…
Google Ads for small businesses: minimum budget, structure and real conversions
Contesini got 299 leads at €7.20 each on about €300 a month; Valore Solare paid €212 per enquiry for 9…
Google Ads for restaurants: when it pays, cost per click and budget
A click on "restaurants london" costs £0.84, one on "corporate catering london" £14.47: for tonight's dinner the local pack answers…
Tourism SEO: a guide for tour operators and travel agents
On Google UK's first page for "escorted tours", every organic result is a tour seller. How to build SEO for…
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