SEO for professional services: how to get found on Google in your city
An accountant in London competes with 3 Google profiles, 5 directories and two review sites; an online accountant competes with…
Industries
Google Ads for doctors and private clinics: campaigns, policies and budget
What Google allows you to advertise in healthcare, which campaigns work for a private clinic, measured UK CPCs and how…
Estate agent SEO: how an agency beats the portals in its area
On the search "estate agents manchester" Rightmove, Zoopla and OnTheMarket do not appear: all ten organic results are agents and…
Google Ads for ecommerce: Shopping, Performance Max and minimum budget
Shopping, Performance Max, Merchant Center feed, margin-based structure, tracking and a minimum budget worked out from measured CPCs. With the…
SEO for therapists: how to get found on Google locally and online
On "therapist london" the local pack shows three independent practices; on "online therapy" BetterHelp and other platforms sit under an…
Google Ads for professional services: CPC, budget and campaigns
A click on "accountant london" costs £9.48, one on "limited company formation" £26.50, one on "building surveyor near me" £5.41:…
Google Ads for travel: a guide for tour operators and agencies
None of the three leading UK escorted tour operators buys the keyword "escorted tours". How to structure a Google Ads…
Hotel SEO: how to win back direct bookings from the OTAs
On "hotels central london" five of the nine organic results are OTAs and Google Hotels sits above them. Using UK…
Ecommerce SEO: categories, product pages and filters that sell
Ecommerce SEO is won on category pages, not on keywords with "online" in them. A working guide with UK data…
Restaurant SEO: Your Google Listing Matters More Than Your Website
On "restaurants central london" not a single restaurant website makes the first page of Google UK, but three Google listings…
SEO for manufacturing: the method and the numbers from a real case
How a manufacturing company's website ranks on Google: structure, technical keywords and the real data from the Macropix project, from…
Google Ads for hotels: Search, Hotel Ads and Performance Max
Search, Hotel campaigns and Performance Max for travel goals: what Premier Inn and Travelodge actually buy, why pay per stay…
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