Gym marketing: everything is decided in January
On the first page for "gyms in manchester" not one gym has its own website among the organic results. There…
Industries
Marketing for beauty salons and hairdressers: the calendar and the numbers
"Lymphatic drainage massage" peaks at 110,000 searches a month from March to July and drops to 60,500 from September to…
Healthcare marketing for doctors and clinics: the rules and the numbers
"Doctify" is searched 8,100 times a month in the UK, almost as often as "dermatologist london" (9,900). On the SERP…
Law firm marketing: what each area of law is worth on Google
On "divorce lawyer london" the bids for the top of the page reach £69.54 per click. Not per client: per…
SEO for photographers and wedding planners: the calendar that matters
On the first page for "wedding photographer london" there are nine organic results, and eight of them are photographers' own…
Law firm SEO: how solicitors rank on Google (without calling themselves "the best")
On "divorce solicitor london" eight of the nine organic results are law firms, with a three-listing local pack above. DataForSEO…
Marketing for accountants, architects and consultants
"online accountant" gets 1,000 searches a month in the UK, "accountant london" 3,600. The search without a city is less…
Restaurant marketing: where the covers really come from
On Google's first page for "restaurants london", searched from London, the restaurants' own websites are almost nowhere. The page opens…
Marketing for therapists, nutritionists and physiotherapists
On the first page for "therapist london", the three businesses in the local pack are three practices: One Therapy London…
Hotel marketing: your commissions are already your budget
Booking.com ranks for 603,057 keywords in the UK, 17,214 of them in first position, for an estimated 14.7 million organic…
Construction marketing: the quote matters more than the name
A click on "building quote" costs £7.66, more than a click on "builders london" (£5.47). Google charges more for someone…
Google Ad Grants: the $10,000 a month and how much charities really spend
Google Ad Grants gives charities up to $10,000 a month in Search ads, which works out at about $329 a…