Most popular search engines: 2026 statistics for the UK and the world
Google has 91.39% of searches in the UK, but on computers it drops to 75.99%. September 2026 shares, the countries…
SEO
Ubersuggest alternatives: free and paid, with the real limits and UK data
An Ubersuggest alternative is a tool, free or paid, that does the same job as Neil Patel's: keyword ideas with…
How to improve your Google Maps ranking: diagnosis first, then the levers (test on 21 UK listings)
How to improve your Google Maps ranking: the diagnosis to do first, the levers in order of weight and what…
Attribution models: which are left in GA4 and how much they matter for SEO
What attribution models are, which ones Google removed in 2023 and how much they really shift the credit for SEO,…
SEO podcasts: the UK shows still active and 4 international ones to follow
An SEO podcast is a series, audio or video, about ranking in search engines: Google updates, case studies, interviews and,…
Share of voice: what it is, how to calculate it and what it really tells you (with a test on UK car brands)
Share of voice measures a brand's share of visibility against its competitors. Formulas for each channel, the ESOV rule and…
Ubersuggest vs Ahrefs: which to choose, with prices in pounds and UK data
Ubersuggest vs Ahrefs compared: prices in pounds, cost per tracked keyword, how many UK keywords each one has and where…
SEO results: what to measure and why the numbers need correcting since 2025
SEO results are impressions, positions, clicks, visits and enquiries. How to read them after num=100, the brand filter, AI Overviews…
Negative SEO: what an attack can really do in 2026 (with data from a link spam wave on visilay.com)
What negative SEO is, which attacks still do damage and which ones Google ignores: data on 408 spam domains that…
WordPress schema markup: how to add it to posts without duplicating your SEO plugin
What your SEO plugin already generates, which properties posts are missing and how to fill them in without a second…
Semrush vs Similarweb: what each one measures and which one you need
Semrush estimates traffic from Google rankings, Similarweb from user panels. Prices in pounds, the thresholds below which data disappears and…
SEO examples: 9 cases read on Google search results (and what each one teaches)
Nine SEO examples, seven read on Google UK on a smartphone on 10 October 2026 and two from our own…