Google Ads for restaurants: when it really pays (catering yes, tonight's dinner hardly ever)
A click on "restaurants london" costs £0.84, one on "corporate catering london" £14.47: for tonight's dinner the local pack answers…
SEO
Tourism SEO: a guide for tour operators and travel agents (on "escorted tours", page one belongs to operators)
On Google UK's first page for "escorted tours", every organic result is a tour seller. How to build SEO for…
SEO for professional services: how to get found on Google in your city (and why you shouldn't copy the national firms)
An accountant in London competes with 3 Google profiles, 5 directories and two review sites; an online accountant competes with…
Types of SEO: how many really matter and which one your site needs
A type of SEO is an area of optimisation with its own rules and signals: it changes what you work…
URL structure for SEO: what really matters (and what doesn't)
What really changes in URL structure: 68 URLs from the UK first page measured, what Google's documentation says and when…
Google Ads for doctors and private clinics: campaigns, policies and budget (no remarketing on health conditions)
What Google allows you to advertise in healthcare, which campaigns work for a private clinic, measured UK CPCs and how…
Why is my website not showing on Google? The diagnosis, in order
Not showing on Google describes three different problems. How to tell in three minutes whether your site is not indexed,…
Common URL issues: which ones cost traffic and which do not
A URL problem is a situation where a page's address stops Google from reaching it, makes it believe several copies…
Estate agent SEO: how an agency beats the portals in its area (where Rightmove, Zoopla and OnTheMarket don't show up)
On the search "estate agents manchester" Rightmove, Zoopla and OnTheMarket do not appear: all ten organic results are agents and…
SEO over-optimisation: what Google really penalises and what it doesn't
SEO over-optimisation does not exist in Google's documentation. Which practices really lead to action, which only cost clicks, and how…
What are SEO KPIs? 7 SEO metrics to track
SEO KPIs, or key performance indicators for SEO, help you measure the success of your SEO campaigns. Tracking SEO KPIs…
Content pruning: what to actually delete, and the numbers to decide
Google says deleting is a last resort. The criteria, status codes and numbers for deciding which pages to remove and…