SEO for AI agents: how to make your website readable and usable by agentic browsers
AI agents read a website through its accessibility tree, not its design. What they look at, how to spot them…
SEO
Google's Knowledge Graph: what it is, how to get into it and why it matters for AI
The Knowledge Graph is the database of entities Google uses to work out who or what a search is about.…
Ahrefs vs Moz: which to choose, with prices in pounds and UK data
Ahrefs vs Moz compared: prices in pounds, cost per tracked keyword and per user, UK keywords in each database and…
ChatGPT Ads: how advertising on ChatGPT works, now live in the UK
ChatGPT ads went live in the UK in June 2026, the first European market. How they work, who sees them,…
AI agents for SEO: the workflow we publish with (and where a person is still needed)
An AI agent publishes on our blog three times a day. How it is built, what it does on its…
AI crawlers: which bots visit a business website and which to block (data from our logs)
Over four weeks OpenAI's bots made more requests than Googlebot on our site. Which AI crawlers there are, what they…
WebMCP and MCP: what they are and what they change for websites
MCP is the standard AI agents use to work with external tools. WebMCP brings the same idea into web pages.…
SEO for wineries, breweries and food producers
Product searches belong to the online merchants. A producer wins on visits, direct sales and the seasons: Google UK data…
SEO for dermatologists: consultants hold the city, prices win the procedure
On "dermatologist + city" searches in the UK, consultants' own websites still rank; on procedure searches such as mole mapping,…
SEO for locksmiths: lock replacement is worth more than emergencies
Emergency searches cost up to £28 a click and are full of pages made in bulk. uPVC lock replacement holds…
SEO for IT companies and software developers: people search for the technology, not the category
Software developers, system integrators and MSPs aren't searched for by category but by the technology they install and their customers'…
Rebranding checklist: website migration SEO when you change name and domain
What to check before, during and after a change of name and domain: URL map, 301 redirects, Search Console's Change…