SEOZoom is an Italian subscription SEO suite, launched on 15 December 2015 by Ivano Di Biasi and Giuseppe Liguori, that analyses keywords, competitors, rankings and a site's presence in AI answers, with databases for Italy, the UK, Spain, France and Germany. Its official price list, which we read on 28 October 2026, starts at €69 a month plus VAT (€56 on annual billing) for one site and 100 tracked keywords, and there is no free plan: only a 7-day trial.
That part is simple.
The trouble is that much of what you read about SEOZoom is out of date.
We read the six third-party guides on page one of Google Italy for "seozoom" and "seozoom cos'è" ("what is seozoom"): only 2 quote the current price list. The others name plans that no longer exist (Lite, Professional, Business, Corporate) or give no prices at all. In English it is thinner still: on Google UK the first page is SEOZoom's own sites, Capterra, Facebook and Trustpilot, with no independent guide.
And the AI assistants?
We asked ChatGPT and Gemini the same 6 questions about SEOZoom, with and without web search. Without search, 8 answers out of 12 were wrong, with invented prices and plan names. With search switched on, 11 out of 12 were right.
Why should you care if you never plan to buy SEOZoom?
Because the same mechanism applies to your prices, your services and your company name. We get to that in the AI section.
We have used SEOZoom on client projects for years. In 2019 the search volumes in the keyword research behind the SEO architecture of Macropix, a Milan manufacturer of custom LED screens, came from SEOZoom; today Macropix has 79 of its 135 tracked keywords on page one, a story told in our manufacturing SEO case.
For Sunscape, which develops solar plants, 143 keywords to track chose the plan on their own: Essential includes 100, so the answer is Evolution.
There are no affiliate links in this article. Inside:
- the full price list, plan by plan, with the limits that really decide which one you need;
- the six Italian guides compared, with their dates and the prices they quote;
- the test on 24 answers from ChatGPT and Gemini;
- what Zoom Authority measures and where SEOZoom sees little.
What SEOZoom is and what it does (six areas, not forty tools)
SEOZoom is software that gathers Google results pages (SERPs) into one platform and uses them to estimate the traffic, rankings and competition of any site in its database. The official overview page, updated on 23 October 2026, lists more than thirty tools, which in practice fall into six areas.
- Keyword research: Keyword Infinity, Question Explorer, Topic Explorer, Opportunity Finder.
- Domain and competitor analysis: the domain report with Zoom Authority, ranking keywords and estimated traffic.
- Projects and rank tracking: your own keywords, with Search Console and Analytics data.
- Content: editorial plan, Editorial Assistant and AI Writer.
- Technical audits: SEO Spider, Quick Audit, domain, URL and keyword audits.
- AI visibility: AI Overview, AI Prompt Tracker, GEO Audit and AEO Audit.
Its declared strength is the Italian market. The official manual adds a limit almost no guide mentions: the database focuses on Google's top 50 positions. A niche site ranking lower can show zero keywords.
What about the UK?
It is there, but it is not Italy. The price list shows five databases on every plan, while AI visibility analysis works only on the Italian database. In the UK the brand barely registers in search: Google Ads shows about 30 searches a month for "seozoom", against 8,100 in Italy (DataForSEO, October 2026).
How much SEOZoom costs (price list read on 28 October 2026)
SEOZoom costs €69 to €199 a month plus VAT on monthly billing, and €56 to €162 a month on annual billing; Enterprise is priced on request. The table shows the limits that, on the projects we run, decide the plan more than the price does.
| Plan | Monthly | Annual (per month) | Sites | Tracked keywords | AI prompts tracked | Credits per month | History |
|---|---|---|---|---|---|---|---|
| Essential | €69 | €56 (€680 a year) | 1 | 100 | not included | 100 | 12 months |
| Evolution | €99 | €76 (€910 a year) | 6 | 600 | 25 | 500 | 2 years |
| Power | €199 | €162 (€1,948 a year) | 50 | 5,000 | 100 | 1,000 | 10 years |
| Enterprise | on request | on request | 1,000 | 15,000 | 300 | 3,000 | not stated |
Three things the table does not tell you.
Essential cannot be extended. Add-ons (extra keywords from €15 a month, extra sites from €7, extra AI prompts from €20) start from Evolution. With 143 keywords, Sunscape's only option is to move up: from €69 to €99 a month, €360 more a year on monthly billing, €230 more on annual.
Some integrations are missing from the base plan. The Google Search Console connection, GEO Audit and the API start at Evolution; the Looker Studio connector only at Power.
Credits do not roll over. They pay for GEO Audit, AI Engine and competitor analysis, reset every month and, as the price page itself says, their costs "may change".
Is annual billing worth it?
Only if you will use it most of the year. The €680 for annual Essential equals 9.9 months of monthly Essential: below ten months of use, monthly is cheaper. For an agency the real sum is cost per site: on monthly Power it is €3.98 a month for each of 50 sites. We ran the same sum on eleven tools in our guide to cheap SEO tools.
Is SEOZoom free? (no, and the trial lasts 7 days)
No: SEOZoom has no permanent free plan, only a 7-day trial with access to the platform. According to the official FAQ the data gathered during the trial stays in your account; on the price list the trial link defaults to monthly billing.
One caveat, because you will see it repeated: "no credit card required" appears nowhere on the official pages we read (pricing, FAQ, manual). One third-party guide says it, and so do two AI answers in our test. It may be true; we could not verify it.
If you need tools without a subscription to start with, Search Console comes first: we checked which still work in our guide to free SEO tools.
What Italian guides get wrong about SEOZoom (six guides, two up to date)
Of six third-party guides on page one of Google Italy, only two quote the price list in force in October 2026, four contain affiliate or tracking links to SEOZoom and none includes a test or a figure measured by the author. We read them all on 28 October 2026, starting from the mobile results for "seozoom" and "seozoom cos'è".
| Guide (Italian) | Stated date | Prices quoted | Current price list? | Affiliate or tracking links |
|---|---|---|---|---|
| Mirko Ciesco | 11 October 2026 | Essential €69, Evolution €99, Power €199 (monthly only) | yes | none found |
| Monetizzando | 29 June 2026 | current plans, plus Enterprise at €689 | yes, except Enterprise, now on request | yes |
| Marketers | 5 December 2024 | Lite €59, Professional €79, Business €169 | no | yes, tracking link |
| Kasa della Comunicazione | 22 January 2025 | Lite €59 | no | yes |
| Gabriele Pantaleo | 1 January 2023 | Lite €59, Professional €79, Business €169, Corporate €569 | no | yes, tracking link |
| Digital Coach | 19 July 2024 | none | no | none found |
Outside Italy the picture is no better. On Google US the Software Advice listing for SEOZoom still showed a price of €59 on 28 October 2026, a figure from the old list. The only safe source for prices is the official price page.
One recurring mistake, which we made too in some of our own comparisons earlier this year: describing SEOZoom as an "Italy only" tool. It now has five databases. What remains true is that its AI features work only on Italian data.
What ChatGPT and Gemini say about SEOZoom (a test on 24 answers)
With web search on, ChatGPT and Gemini answered 11 of 12 questions about SEOZoom correctly; without search, from memory, they got 8 of 12 wrong. On 28 October 2026 we asked the same 6 questions, in Italian, to four set-ups through DataForSEO: ChatGPT with search (located in Italy), Gemini 3.6 Flash with search, and GPT-5.4 mini and Gemini 3.6 Flash without search. Every answer was checked against SEOZoom's official pages.
| Question | Official answer | ChatGPT with search | Gemini with search | GPT-5.4 mini, no search | Gemini, no search |
|---|---|---|---|---|---|
| How much does it cost? | from €69 a month, €56 on annual billing | correct | correct | wrong: "Pro", "Business" and "Agency" plans at €49, €119 and €239 | wrong: Lite €59, Professional €89, Business €169, Corporate €339 |
| Is it free? | no, 7-day trial | correct | partial: adds features "available for free" | partial: mentions "limited features" | partial: trial "of 7 or 14 days" |
| Which countries does it cover? | Italy, UK, Spain, France, Germany | correct | correct | correct | partial: adds the United States |
| Does Zoom Authority count backlinks? | no, they are excluded | correct | correct | wrong | wrong |
| Which plan includes the AI Prompt Tracker? | Evolution, 25 prompts | correct | correct | wrong: "Business, 100 prompts" | wrong: "Lite, 25 prompts" |
| What does the Power plan track? | 50 sites, 5,000 keywords | correct | correct | wrong: 10 sites, 500 keywords | wrong: 10 sites, 3,000 keywords |
| Total | 6 correct | 5 correct, 1 partial | 1 correct, 1 partial, 4 wrong | 2 partial, 4 wrong |
The most telling detail is in Gemini's answer without search. The plan names it uses (Lite, Professional, Business, Corporate) belong to the old price list, and Lite at €59 and Business at €169 match the prices in the 2023 and 2024 guides. It looks less like invention than like repeating old pages nobody has updated.
Two answers with search, one from ChatGPT and one from Gemini, also add "no credit card required": Gemini cites the Monetizzando guide as its source. That is how an unverified third-party claim ends up inside an answer that looks official.
What does this mean for a company that doesn't sell software?
That AI assistants with search nearly always cite the official page when it is clear and current: in the 6 ChatGPT answers with search, SEOZoom's price page appears as a source in 5. When search does not run, or the official page does not answer the question, the model falls back on what it read in the past or on third-party sites. To be cited with the right facts you need three things: a page that answers with figures in HTML text, a visible update date and fewer old pages out there saying something different. Why answers change from one query to the next is the subject of our test on AI visibility data accuracy, and which domains get cited is measured in our study of AI cited sources.
If AI gets SEOZoom's prices wrong, what is it saying about your services?
SEOZoom has a clear price page and thousands of pages talking about it, yet without web search 8 answers out of 12 were wrong. If you want to know what ChatGPT, Gemini and AI Overviews say today about your customers' questions, and which pages they use to say it, that is where we start.
Book a strategy callZoom Authority: what it measures (and why backlinks are left out)
Zoom Authority is SEOZoom's 0 to 100 score for a site's authority, calculated on a logarithmic scale from organic performance rather than from inbound links. In the official guide (October 2024) there are four factors: organic traffic estimated from rankings, trust, ranking stability and growth opportunity. Backlinks are excluded by design, and the weights of the factors are not published.
It is the opposite of Ahrefs' Domain Rating, which looks only at links. So a high ZA and a low DR on the same site are not a contradiction: they measure different things. Moz, Ahrefs, Semrush and SEOZoom metrics are compared in our guide to Domain Authority; ZA also feeds SEOZoom's keyword difficulty.
Because it is logarithmic, going from 20 to 30 takes far less than going from 60 to 70. And it is benchmarked within one country's database: a ZA from the Italian database cannot be compared with one from the UK database.
Where SEOZoom sees little (three limits in its own documentation)
SEOZoom's three most important limits are all stated on its official pages: coverage of the top 50 positions only, AI features restricted to the Italian database, and integrations missing from the base plan.
- Top 50 positions. A new or niche site ranking beyond page five may not exist in the database. For your own site, the complete data is still Search Console.
- AI in Italy only. If you work on the UK, Spain, France or Germany you get keywords and rankings, but no AI answer tracking. And 25 prompts on Evolution is a small sample: a few questions per product.
- Essential without Search Console. On the €69 plan your own site's data stays an estimate: the Search Console connection starts at Evolution.
None of these is a hidden flaw. They are written down. The problem comes when you find them after paying for a year.
SEOZoom, Semrush or Ahrefs? (it depends on how many countries you cover)
If your site works only on the Italian market, SEOZoom is the cheapest starting point among full suites; if you cover the UK or several countries, or need backlink data, you need Semrush or Ahrefs. Ahrefs Lite costs $129 a month for 5 unverified projects and 750 tracked keywords (Ahrefs pricing, checked on 28 October 2026), against €69 plus VAT for SEOZoom Essential with 1 site and 100 keywords.
We have already compared them plan by plan: Ahrefs alternatives, Semrush alternatives and the head-to-head Semrush vs Ahrefs.
What about running two?
Only if one covers a market the other knows poorly. That is our case: SEOZoom for searches in Italian, an international suite for backlinks and other countries. Three suites at once mostly do the same job.
How we use it (three jobs, not the whole suite)
On the SEO projects we run, SEOZoom does three jobs: it supplies volumes for Italian keyword research, confirms the seasonality of demand and tracks client keywords over time.
Keyword research. In Macropix's 2019 keyword research file, the volume column is SEOZoom's. That map was the start of the SEO work that today keeps 79 of 135 keywords on page one.
Seasonality. In May 2026, for an Italian solar company whose Google Ads we manage, cost per click had risen on almost every campaign. Among the checks, SEOZoom and Google Trends showed the same drop in searches between May and September: one of the causes, not the only one.
Tracking. For Sunscape there are 143 keywords to follow: with SEOZoom that means Evolution, because Essential stops at 100.
What we don't ask of it is the technical diagnosis of a large site, where a dedicated crawler is needed, or a competitor's exact traffic: it is an estimate, useful for the order of magnitude. If you want to see how these tools fit into a full project, that is what our SEO service does.
SEOZoom FAQs
No. There is no permanent free plan: SEOZoom offers a 7-day trial with access to the platform, then a subscription from €69 a month plus VAT, or €56 a month on annual billing.
It depends on plan and billing: Essential €69, Evolution €99 and Power €199 a month plus VAT on monthly billing; €56, €76 and €162 a month on annual billing. Enterprise is priced on request. Official price list checked on 28 October 2026.
Yes, with a limit. Alongside Italy it has databases for the UK, Spain, France and Germany, but AI visibility analysis is available only on the Italian database.
It depends on your markets: for a site that works only in Italy SEOZoom costs less and knows Italian searches well; for the UK, several countries or backlink analysis, Semrush or Ahrefs is the better fit.
No. According to the official documentation Zoom Authority is based on organic traffic, trust, ranking stability and growth opportunity, and backlinks are excluded from the calculation.
It depends on web search: in our test of 28 October 2026, with search on 11 answers out of 12 were correct; without search 8 out of 12 were wrong, with prices and plans from the old price list.
In short (and what to check before you subscribe)
SEOZoom is an Italian SEO suite with databases for five countries.
It costs from €69 a month plus VAT, €56 on annual billing, and has no free plan.
Keywords and sites to track decide the plan, not the price.
Zoom Authority measures organic performance, not links.
Four guides out of six, and AI without search, quote old prices.
Our view: for a site that works only in Italy, SEOZoom is a sensible choice, as long as you count your keywords first and check prices on the official page, not in a guide or a chat. For a UK-only site, a suite built on UK data is the better start.
The lesson we take from the test, though, is not about SEOZoom. It is about anyone who has changed prices, names or services in the last two years: old versions live on in other people's pages, and an AI model repeats them without telling you they are old. Updating your own page is not enough. You also need to know which third-party pages still tell the old story, and ask for them to be corrected. Finding yours is what our GEO service does.
