In-house SEO vs SEO agency: which is the better choice?
Look at the advantages and disadvantages of SEO managed in-house and SEO handed to an agency to decide which solution…
SEO
Heading tags: how to optimise them for SEO
As in any kind of written document (newspapers, books and so on), web pages contain titles, subheadings, paragraphs and other…
Hotel SEO: how to win back direct bookings from the OTAs (without fighting Booking.com on "hotels London")
On "hotels central london" five of the nine organic results are OTAs and Google Hotels sits above them. Using UK…
Best SEO software: what it costs and how far the data agree
SEO software is the set of programs used to measure four things: what people search for, where a site appears,…
SEO Audit: What to Check and in What Order
An SEO audit is the analysis that lists the reasons a site does not rank as well as it could,…
Ecommerce SEO: categories, product pages and filters that sell (demand sits in categories)
Ecommerce SEO is won on category pages, not on keywords with "online" in them. A working guide with UK data…
Comparing SEO agencies: 7 factors to consider
Working with an SEO agency is not a matter of picking a name at random and signing. Finding the agency…
Restaurant SEO: your Google listing matters more than your website (not one restaurant site on page one for "restaurants central london")
On "restaurants central london" not a single restaurant website makes the first page of Google UK, but three Google listings…
SEO for manufacturing: the method and the numbers from a real case
How a manufacturing company's website ranks on Google: structure, technical keywords and the real data from the Macropix project, from…
The best SEO courses of 2025 to become an SEO professional
Learning how to optimise your website for search engines is no small task. Search engine optimisation (SEO) is a complex…
Google Ads for hotels: Search, Hotel Ads and Performance Max (and why only the biggest chain buys "hotel + city")
Search, Hotel campaigns and Performance Max for travel goals: what Premier Inn and Travelodge actually buy, why pay per stay…
Google AI Mode: what SEOs need to know (and do) right now
In 2024, Google CEO Sundar Pichai started hinting at AI Mode, saying the company needed to "move faster" in 2025…