Salon SEO for beauty salons and hairdressers: where you actually win
In the SERP for "beauty salon london" the first salon website appears in seventh position overall. Above it there is…
SEO
Is SEO worth it? The sum to do before signing (fee divided by the value of a click)
SEO is worth it when the margin from organic traffic exceeds the cost of the work. The break-even sum, a…
Image SEO: how to optimise images for search (complete guide)
When people talk about SEO they think first of optimising the copy, page loading speed and avoiding obvious mistakes. The…
21 questions to ask an SEO agency before you start working together
Whether it is your first SEO agency or your fifth, hiring one takes a lot of time and resources. Years…
SEO specialist: what they do and how to become one
An SEO specialist is someone who knows, and can apply in practice, the techniques used to optimise websites for search…
SEO for startups and SaaS: what to rank when the product is new
"Seo for startups" gets 210 searches a month in the UK. "Saas seo" gets the same, but with a cost…
SEO goals: how to write numbers that hold up
An SEO goal is a business outcome with a metric, a number and a date. How to choose that number…
Google Business Profile optimisation: how to get more local visibility
Local search is crowded, and being visible matters. Knowing which tools to use is a good place to start. If…
Healthcare SEO for clinics and medical practices: getting found by patients who want an appointment (without copying Bupa's blog)
What UK medical SERPs show in 2026, why the Bupa model can't be copied and which pages bring bookings to…
How much does SEO cost? UK prices, real surveys and how to read a quote (it's a block of hours)
How much SEO costs in the UK: the four surveys with a stated sample, the UK price bands compared and…
SEO for Small Businesses and SMEs
You may not realise it, but today SEO for small and medium-sized businesses is a marketing strategy worth investing in.…
What to look for in an SEO agency: a checklist for 2025
What to look for in an SEO agency Choosing the right SEO agency matters if you want organic traffic and…