Why is SEO important? The 2026 numbers (and the test we ran on ChatGPT)
Organic search brings 16.04% of web visits, AI 0.14%. And in our test ChatGPT took only 8 of its 47…
Topic
Getting started
Everything we have written on this topic: 8 articles.
SEO tips: 9 to follow, 7 to ignore (and how long each one takes)
The SEO tips that matter if you look after your website yourself are few, and almost all of them cost…
SEO for a new website: what to do before launch and which searches you can win first
SEO for a new website is the work that takes a domain with no history, no links and no Search…
SEO Checklist: What to Check and How Often
The SEO checklist sorted by frequency: what you do once, for every page, every month, every quarter and every year.…
DIY SEO: a beginner's guide to doing SEO yourself
Can you do SEO yourself? Yes, you can. With the right resources, SEO tools and support, anyone can learn SEO…
SEO basics: a beginner's guide, from first steps to SEO specialist
Want to learn the basics of SEO? This beginner's guide to search engine optimisation is for you. Here you will…
How Do Search Engines Work? The Five Stages Explained
A search engine is an archive of web pages plus a program that decides which to show. The five stages…
What is SEO: definition, how it works and what it delivers
SEO is the work that makes a page findable on Google without paying for the position. How it works, UK…
Not sure where to start?
Let us look together at how people find you on Google and in AI answers today, and which channel to start with.