A website for an IT company or software house is the site that brings enquiries from IT managers, operations directors and business owners: one page for every service and every technology you work with, case studies with numbers, certifications and partnerships, a form or a booking link for the first call, and text that can be read without running JavaScript. Of the 29 software house websites in Milan, Turin and Bologna we could read, only 12 name a technology on the home page and just one publishes prices (Visilay check of 36 Italian sites, 11 November 2026).
The people who sell technology often have the most fragile website in their sector.
Three mistakes came up again and again in the sample:
- the technology is invisible: 17 home pages out of 29 name no language, framework or platform, so someone looking for "Odoo developers" or "Azure consultancy" has no reason to stay;
- the enquiry has nowhere to go: 16 home pages out of 29 have no form with an email field, and only 7 offer to book a call or a demo;
- the site cannot be read: 2 domains out of 36 return an SSL certificate error, and 3 home pages are JavaScript apps that show not a single sentence until the script runs.
One of the companies we work with sells a technical product in several versions, much as a software house sells several services. Macropix makes LED walls and custom LED screens: Google Ads has brought it 2,906 quote requests since 2018, at €39.44 each in 2025. The site has one page for every version of the product.
And what does that have to do with a software house?
In the UK, "software house" is searched 480 times a month and a click costs around $10.87 (DataForSEO estimate from Google Ads data, November 2026). In Italy the same search costs around $7.85. If the site does not turn that click into an enquiry, you keep the cost and lose the contact.
This guide covers the data from our check of 36 sites, the pages you need, the JavaScript problem for ChatGPT and the only public price list we found. Let's start with the numbers.
What we found on 36 software house websites (1 in 29 publishes prices)
The typical Italian software house site on page one has a title with "software house" and the city, talks about artificial intelligence and does not say which tools it uses. We took the 12 IT company domains Google shows for "software house milano", "software house torino" and "software house bologna" (local pack, related sites and organic results, excluding directories and portals) and downloaded each home page from our server.
Of 36 domains, 2 do not open because of a certificate error, 3 return an empty page until the JavaScript runs, one redirects with a meta refresh and one returned no text to our check. That leaves 29 readable home pages.
| What we looked for on the home page | Sites | Out of 29 |
|---|---|---|
| Mentions artificial intelligence | 24 | 83% |
| Shows the VAT number | 27 | 93% |
| Has Organization or LocalBusiness structured data | 17 | 59% |
| Has a form with an email field | 13 | 45% |
| Names at least one technology (Java, Python, Azure, Odoo...) | 12 | 41% |
| Has a careers link | 11 | 38% |
| Has an English version | 11 | 38% |
| Offers to book a call or a demo | 7 | 24% |
| Names three technologies or more | 5 | 17% |
| Empty or missing H1 | 5 | 17% |
| Mentions ISO 27001 or ISO 9001 | 3 | 10% |
| Mentions NIS2 | 2 | 7% |
| States a vendor partnership (Microsoft, Zucchetti...) | 2 | 7% |
| Publishes service prices | 1 | 3% |
24 out of 29 talk about AI, 3 out of 29 about certifications.
Someone buying custom software has to trust the people who will touch their data, and the home page mostly tells them the buzzword of the year.
One page for every technology and service (people search for Odoo, not "system integrator")
An IT company website brings enquiries when it has one page for every service it sells and every platform it works on, because that is how clients search. In the UK "ISO 27001" gets 14,800 searches a month, "Odoo" 12,100, "Cyber Essentials" 8,100 and "managed service provider" 1,000 (DataForSEO, Google Ads UK, 12-month average, checked on 11 November 2026). In Italy "Odoo" gets 18,100 and "system integrator" 1,300.
People who search for the technology usually already have the problem. "IT company website design", by contrast, gets 50 searches a month in the UK: clients do not search for your site, they search for what your site should show.
The pages you need, in the typical case:
- one page per service (custom development, integrations, managed support), with what you deliver and on what contract;
- one page per platform (Odoo, Microsoft 365, Azure, SAP), with the modules you have worked on;
- one page per sector when your clients look alike;
- a "how we work" page: releases, account lead, sign-off.
We measured the keywords for these pages in our guide to SEO for IT companies and software developers; here what matters is the structure. A home page that lists 14 services in one line ranks for none of them.
Case studies with numbers (and the client's written consent)
A case study for a software house is the page that tells the story of a project: the starting problem, what you built, with which technologies and what changed in numbers. In our sample case studies often appear as a gallery of logos or screenshots, hardly ever with a result on the home page.
But clients don't want to be named.
That happens, especially with large ones. There are two ways round it: an anonymised case with the sector, the size of the company and the figure before and after the project, or a clause in the contract that allows publication at the end. Ask for the second one at the start, not at the end.
The Macropix case shows the client's numbers, not the agency's. For a piece of business software the pattern is the same: time saved, errors removed, active users, months of project.
Trust for IT buyers (ISO 27001, Cyber Essentials, partnerships)
The trust pages of an IT company answer one question: "can I give you access to my systems?". That means certifications, vendor partnerships, data handling and support contracts. In our Italian sample 3 home pages out of 29 mention an ISO certification, 2 a vendor partnership and 2 NIS2.
In Italy NIS2 was transposed by Legislative Decree 138/2024. In the UK the equivalent reference is Cyber Essentials, which the National Cyber Security Centre calls the minimum standard of cyber security recommended by the Government, and "Cyber Essentials" gets 8,100 searches a month. A page explaining how you help a client meet those requirements answers a question most of the sites we checked ignore.
What to put on a trust page:
- certifications with number and issuing body, not just the logo;
- partnerships at the level the vendor states (for example Microsoft Solutions Partner) with a link to the public listing;
- where the data lives: data centre, backups, access;
- what support includes: hours, response times, on-call cover.
The form and the first call (16 home pages out of 29 have no form)
A software house contact form exists to tell you in two minutes whether a project makes sense: what needs doing, on which existing systems, by when and with what rough budget. In our sample 13 home pages out of 29 have a form with an email field and 7 offer to book a call or a demo.
Isn't an email address enough?
No, for two reasons. First, you do not know where the enquiry came from, so you do not know whether that $10 click paid off. Second, a free-text email arrives without the details you need to qualify it, and you spend the first call asking for them.
The questions that matter: what needs doing, which systems it must talk to, by when, a budget band and a field to attach a brief.
Then count every submission as a conversion, split by landing page. Without that count you do not know which service brings projects and which brings tyre-kickers: it is the problem we cover in why a website does not generate leads.
Does your site say what you build, or only that you build?
Of 29 readable software house sites, 17 name no technology on the home page and 16 have no form. Let's check yours together: service and platform pages, case studies, trust pages, form, enquiry tracking and how readable it is for Google and AI answers.
Book a strategy callA site that reads without JavaScript (3 home pages in 36 are empty)
A site built as a JavaScript app (React, Angular, Vue) sends the browser an almost empty page that fills up only when the script runs. Google does run JavaScript, with the timing and limits set out in the Google Search Central documentation. AI crawlers usually do not.
In the analysis published by Vercel with MERJ in December 2024, none of the major AI crawlers ran JavaScript: OpenAI's GPTBot, Anthropic's ClaudeBot, PerplexityBot, Bytespider and Meta's crawler read only the HTML they receive. Gemini is the exception because it uses Googlebot's infrastructure.
In our sample 3 home pages out of 36 return 5 to 7 words this way: to a crawler that does not run scripts, those companies do not say what they do.
And 2 domains out of 36 do not open because of an SSL certificate error. For anyone selling managed services, it is the first thing a client will check.
So no React?
No: React is fine if the pages are rendered on the server or built as static files (Next.js, Nuxt and Astro do this). There is one check: open the page source, not the inspector, and make sure the text is there.
IT company websites and AI answers (ChatGPT named 7 software houses in Turin)
When a business owner asks ChatGPT for a software house, the assistant searches the web and presents a few companies with a link to their sites. On 11 November 2026 we asked ChatGPT (with web search, Italian market): "Can you recommend a software house in Turin to build custom management software?".
It named 7 companies: BitBoss, Worksdem, Redergo, RAM S.C., Quadracode, ARC.Nos and ICP Informatica. Five appeared with the address, rating and number of reviews from their Google Business Profile, between 3 and 17 reviews. For ARC.Nos it linked a service page, "applicazioni web gestionali", not the home page.
Three of the five (BitBoss, Redergo, Quadracode) were also in our Turin sample: all three have a home page that reads without JavaScript, with more than 1,000 words. Neither of the two Turin home pages that returned no text was named.
One test is not a rule, but the mechanism is the one we describe in our guide to query fan-out: the assistant breaks the question into narrower searches and cites the pages that answer them. A page called "custom software for manufacturers" answers a sub-question; a home page that says "digital innovation" does not. For Google Business Profile and reviews, the work is the same we explain in local AI visibility; if you want to measure it on your own name, there is our GEO service.
Careers and English (the pages for people who aren't buying)
A software house also uses its website to hire and to sell abroad: in our sample 11 home pages out of 29 have a careers link and 11 an English version. For "software house milano" Google also shows a LinkedIn page with 66 software house jobs in Assago on page one, so anyone looking for you also sees where your competitors are hiring. A careers page with your stack, ways of working and open roles keeps working when you have no live ads. A second language only pays if you sell in that market: if you do, translate the service pages and case studies, not just the home page.
How much an IT company website costs (€3,000-5,000 for a company site, on the only public price list)
A website for an IT company costs as much as a structured company site, plus the service, platform and sector pages and the work on case studies. The only software house in our sample with prices on its home page is MPSH in Bologna: professional brochure site €2,000-3,000, structured company site €3,000-5,000, e-commerce €6,000-8,000, custom management software from about €16,000 (indicative Italian prices stated on the site, read on 11 November 2026).
On a site with 15 to 25 service pages the copy makes the difference, and that time rarely appears on the quote. We set out the hidden items and the three-year cost in how much a website costs.
What if we build it ourselves, since we can code?
You can. Code is the part you know better than anyone. Page structure, copy for buyers and enquiry tracking are a different job: that is the difference we describe in web agency vs software house. We do it through our web development service, with a theme and plugins written in-house.
The website is the first piece. To bring traffic straight away there is our guide to Google Ads for IT companies; to combine SEO, Google Business Profile and campaigns there is the one on lead generation for IT companies. If you also sell physical products or manufacturing services to other businesses, the pattern in our B2B website guide applies; if you sell subscription software, see our SaaS website guide.
IT company websites: frequently asked questions
It depends: the code, yes, if you want to. Page structure, copy for buyers and enquiry tracking are a different job, and in our sample they are exactly the parts most often missing.
No, not necessarily: custom work is estimated after analysis. A price range per type of project does help filter out enquiries with no budget, and in our sample only one company in 29 does it.
It depends: people searching for a platform (Odoo, Azure, SAP) want the technology page, people with a process problem search by sector. If you sell to several sectors you need both, linked to each other.
No, Google usually runs JavaScript. It is a problem for AI crawlers that do not: if the text arrives only through the script, the page is almost empty for ChatGPT or Perplexity. Server-side rendering fixes it.
It depends on who you sell to. The NCSC describes Cyber Essentials as the minimum standard of cyber security recommended by the Government for organisations of all sizes, so buyers often look for it. If you have it, show the certificate details on a trust page rather than just the badge.
It depends on the number of pages and on who writes the copy. The only public price list in our Italian sample gives €3,000-5,000 for a structured company site and €2,000-3,000 for a brochure site, indicative prices stated by MPSH in Bologna in November 2026.
IT company website in short (and the check to do today)
One page per service and one per platform.
Case studies with the client's numbers, even anonymised.
Certifications and partnerships on a trust page.
A form that qualifies, and every submission counted.
Text in the HTML, not only in the script.
The check to do today takes a minute: open your home page, press Ctrl+U and search the source for the name of your main service. If it is not there, Google may still find it; ChatGPT, when it looks for a software house in your city, probably will not.
