301 redirect: when you need one and how to set it up
A 301 redirect moves a URL to another one permanently. When to use it, how it compares with 302, 307…
SEO
Google Ads for builders: what a quote request really costs (and why the first ones cost £250)
A click on "bathroom renovation london" costs £12.05 and a quote request £240-285. Campaigns, keywords, negatives, a landing page with…
302 redirect: what it is and when it is the right code
A 302 redirect is an HTTP status code that tells the browser and search engines that a page is temporarily…
Keyword clustering: what it is, how to measure it and when two keywords don't belong together
Keyword clustering is the work of grouping several queries into a single set, to be covered by a single page,…
Google Ads for law firms: what a click costs, what you can say and the budget you need (with measured CPCs)
A click on "divorce solicitor london" costs £35.90, one on "will writing solicitor" £6.78: the practice area sets the bill…
Bounce rate: what it is, how it is calculated and how to read it in GA4
Bounce rate is the percentage of sessions without engagement. How GA4 calculates it, why the benchmarks in circulation no longer…
Fashion marketing: where a shop still beats the marketplace
ASOS is searched 1,830,000 times a month in the UK, with a peak of 2,240,000 in November 2025. All the…
Estate agent marketing: buyers belong to the portals, sellers don't
Rightmove is searched 11,100,000 times a month in the UK, Zoopla 1,830,000. Together that is almost 13 million monthly searches…
Digital marketing for businesses: what changes from one sector to another
A click on "saas seo" costs £25.46. One on "restaurants near me" costs £0.30. Both are businesses looking for customers…
Gym marketing: everything is decided in January
On the first page for "gyms in manchester" not one gym has its own website among the organic results. There…
Marketing for beauty salons and hairdressers: the calendar and the numbers
"Lymphatic drainage massage" peaks at 110,000 searches a month from March to July and drops to 60,500 from September to…
Alt text: what it is, how to write it and when to leave it empty
Alt text is the text description that replaces an image for people who cannot see it. How to write it,…