SEO and PPC: 9 Ways to Make Them Work Together
SEO and paid search account for 68% of website traffic, but should the two be used together? Although both SEO…
SEO
Gemini SEO: How to Rank in Google Gemini Answers
Key takeaways How to rank in Google Gemini Here is how to rank in Google Gemini: 1. Keep doing SEO…
What is duplicate content and how does it affect SEO?
Most duplicate content is accidental rather than plagiarised, so Google does not penalise it, and that is one of the…
In-house SEO vs SEO agency: which is the better choice?
Look at the advantages and disadvantages of SEO managed in-house and SEO handed to an agency to decide which solution…
Heading tags: how to optimise them for SEO
As in any kind of written document (newspapers, books and so on), web pages contain titles, subheadings, paragraphs and other…
Hotel SEO: how to win back direct bookings from the OTAs (without fighting Booking.com on "hotels London")
On "hotels central london" five of the nine organic results are OTAs and Google Hotels sits above them. Using UK…
Best SEO software: what it costs and how far the data agree
SEO software is the set of programs used to measure four things: what people search for, where a site appears,…
SEO Audit: What to Check and in What Order
An SEO audit is the analysis that lists the reasons a site does not rank as well as it could,…
Ecommerce SEO: categories, product pages and filters that sell (demand sits in categories)
Ecommerce SEO is won on category pages, not on keywords with "online" in them. A working guide with UK data…
Comparing SEO agencies: 7 factors to consider
Working with an SEO agency is not a matter of picking a name at random and signing. Finding the agency…
Restaurant SEO: your Google listing matters more than your website (not one restaurant site on page one for "restaurants central london")
On "restaurants central london" not a single restaurant website makes the first page of Google UK, but three Google listings…
SEO for manufacturing: the method and the numbers from a real case
How a manufacturing company's website ranks on Google: structure, technical keywords and the real data from the Macropix project, from…