Canonical URL: what it is and how to use it for SEO
This article covers one of the key topics in search engine optimisation (SEO): canonical URLs. Find out what a canonical URL…
SEO
What to expect from an SEO agency (and how to get results)
What can you expect from an SEO agency? In general you can expect a dedicated point of contact, an initial…
Google Search Console: how it works and how much data it really shows
What Google Search Console is, how to set it up and how to read the reports. With a measurement, on…
SERP: what it is, what it contains and how to read it
The SERP is the results page a search engine generates for each query. What it contains today, why it changes…
Page speed: what Google really measures and when to act
Page speed is how quickly a page becomes visible and usable. What Google really measures, why the PageSpeed Insights score…
Perplexity SEO: How to Rank in Perplexity Answers
Key takeaways As conversational answer engines like Perplexity grow in popularity, knowing how to rank well on them matters more…
Landing page SEO: 5 tips to improve your rankings
The goal of a landing page is to lead potential customers to convert. If you want to do two things…
How to find blog ideas: 4 Search Console filters and 11 tools
An idea for a blog post is only worth something when someone is already searching for that answer. Without demand…
What Is Artificial Intelligence? 3 Main Uses of AI in SEO
Put artificial intelligence to work in your search engine optimisation (SEO) with our overview of AI, covering its main benefits,…
Link building: what the data says about how much links still matter
Links still count, but Ahrefs and Semrush datasets show brand mentions weigh more, on Google and in AI answers. What…
SEO strategy: the decisions to make and the numbers to judge it by
An SEO strategy is the list of searches you decide to own, the pages that cover them and the number…
Blog SEO: how to optimise your blog for search engines
Looking for SEO tips for your blog? Search engine optimisation (SEO) can help your site rank higher and increase conversions. Your blog…