The best SEO courses of 2025 to become an SEO professional
Learning how to optimise your website for search engines is no small task. Search engine optimisation (SEO) is a complex…
SEO
Google Ads for hotels: Search, Hotel Ads and Performance Max (and why only the biggest chain buys "hotel + city")
Search, Hotel campaigns and Performance Max for travel goals: what Premier Inn and Travelodge actually buy, why pay per stay…
Google AI Mode: what SEOs need to know (and do) right now
In 2024, Google CEO Sundar Pichai started hinting at AI Mode, saying the company needed to "move faster" in 2025…
Salon SEO for beauty salons and hairdressers: where you actually win
In the SERP for "beauty salon london" the first salon website appears in seventh position overall. Above it there is…
Is SEO worth it? The sum to do before signing (fee divided by the value of a click)
SEO is worth it when the margin from organic traffic exceeds the cost of the work. The break-even sum, a…
Image SEO: how to optimise images for search (complete guide)
When people talk about SEO they think first of optimising the copy, page loading speed and avoiding obvious mistakes. The…
21 questions to ask an SEO agency before you start working together
Whether it is your first SEO agency or your fifth, hiring one takes a lot of time and resources. Years…
SEO specialist: what they do and how to become one
An SEO specialist is someone who knows, and can apply in practice, the techniques used to optimise websites for search…
SEO for startups and SaaS: what to rank when the product is new
"Seo for startups" gets 210 searches a month in the UK. "Saas seo" gets the same, but with a cost…
SEO goals: how to write numbers that hold up
An SEO goal is a business outcome with a metric, a number and a date. How to choose that number…
Google Business Profile optimisation: how to get more local visibility
Local search is crowded, and being visible matters. Knowing which tools to use is a good place to start. If…
Healthcare SEO for clinics and medical practices: getting found by patients who want an appointment (without copying Bupa's blog)
What UK medical SERPs show in 2026, why the Bupa model can't be copied and which pages bring bookings to…