Creative SEO strategies: 7 tactics and the numbers to choose between them
A creative SEO strategy is one that produces an asset competitors cannot get by rewriting the same article in different…
SEO
URL slug: what it is, which characters to use and how to write one
The slug is the last readable segment of a URL path, the part that identifies a single page. Which characters…
Social media and SEO: what really affects rankings
Social media is not a Google ranking factor, but platforms take first-page positions and feed AI answers. The data from…
Off-page SEO: what it is and what really moves it, according to the data
Off-page SEO is everything that moves a site's rankings without being on the site. What it covers, what really moves…
How to build an SEO-friendly website: the decisions that cost you later
An SEO-friendly website comes from six decisions made before launch. Data from the Web Almanac 2025, Vercel, web.dev and Search…
Alternative search engines: which ones have their own index
In the UK 8.25% of searches bypass Google, but over 90% of that slice still comes from Microsoft's index. Which…
What is a CMS? A guide to content management systems
Want to create and organise your website content without hand-coding every page you publish? A CMS makes managing content straightforward.…
Surfer SEO Alternatives: Real Prices and Who Writes the Lists
The people publishing lists of Surfer SEO alternatives usually sell one of the tools on the list. Prices checked on…
SEO Campaign: Phases, What to Expect at Each Checkpoint and When to Stop
An SEO campaign is a time-bound project. The phases with the verifiable output of each, what to ask for at…
Google vs Bing: the differences that matter for your website
In the UK Bing accounts for 10.38% of desktop searches and 0.48% on mobile. What really differs between the two…
What is black hat SEO? Definition, techniques and why to avoid it
In SEO, the aim should be to make your website a reliable source that people, and search engines, want to…
Zero-click searches: what they are and how much traffic they cost
A zero-click search ends on the results page. Verified data for the US, the EU and Italy, two keyword baskets…