Long tail keywords: what they are, how they differ from short tail and when to use them
A long tail keyword has low volume and a specific intent. Data from Ahrefs, Google, Semrush and Seer, plus a…
SEO
Schema markup: what structured data really does in 2026
What structured data produces today: the end of FAQ rich results, the Ahrefs study on AI citations and first-hand Search…
What is anchor text? 6 best practices to optimise it
Links are a core part of any search engine optimisation (SEO) strategy, and so is the anchor text you use…
FAQ SEO: What FAQs Are For Now That Rich Results Are Gone
An FAQ section is a block of questions and answers published inside a page to clear up the recurring doubts…
AI Overview Ranking Factors: What the Data Says
AI Overview ranking factors are the signals Google uses to decide which pages to cite in the generated box above…
Featured snippets: what they are, how to win them and when they pay off
The featured snippet is the box Google shows above the organic results. What it is, how to win one and…
How long does SEO take to work (and why leads come last)
Three to six months is the standard answer. What Search Console data from an Italian site, the 2025 Ahrefs study…
GEO vs SEO: Key Differences and Why Both Matter
GEO vs SEO: key takeaways The rise of generative AI search engines such as Microsoft Copilot has changed how people…
AEO vs SEO: key differences and why both matter
Answer engine optimisation (AEO) and search engine optimisation (SEO) are digital marketing strategies that help businesses improve their online visibility.…
AI keyword generators: a complete guide (plus free tools and prompts)
Key points What is an AI keyword generator (and why use one)? An AI keyword generator (AI) is a tool…
AI SEO statistics 2025: trends and insights
You may be looking for AI-driven SEO services and wondering how AI is changing search. Statistics on SEO and AI show the…
What is omnichannel SEO?
Key takeaways Omnichannel search engine optimisation (SEO) is a marketing strategy that aims to give customers a smooth experience across all…