SEO and content marketing: the differences and how to make them work together
SEO and content marketing compared: a table of differences, who does what on an article, how to measure the two…
The Search Marketing Magazine
Ecommerce keyword research: how UK shoppers really search before they buy
How many searches "buy", "sale", "cheap" and "best" really get on three products sold online in the UK, how that…
Ahrefs vs SpyFu: the comparison with UK data and prices in pounds
Ahrefs and SpyFu compared for anyone working on Google UK: how far back SpyFu's UK data go, prices in pounds,…
SEO for AI agents: how to make your website readable and usable by agentic browsers
AI agents read a website through its accessibility tree, not its design. What they look at, how to spot them…
Content marketing trends 2026: what the data confirms and what applies in the UK
Seven content marketing trends for 2026 that hold up against the primary source, with the UK figure for each one…
Google's Knowledge Graph: what it is, how to get into it and why it matters for AI
The Knowledge Graph is the database of entities Google uses to work out who or what a search is about.…
Ahrefs vs Moz: which to choose, with prices in pounds and UK data
Ahrefs vs Moz compared: prices in pounds, cost per tracked keyword and per user, UK keywords in each database and…
ChatGPT Ads: how advertising on ChatGPT works, now live in the UK
ChatGPT ads went live in the UK in June 2026, the first European market. How they work, who sees them,…
AI agents for SEO: the workflow we publish with (and where a person is still needed)
An AI agent publishes on our blog three times a day. How it is built, what it does on its…
AI crawlers: which bots visit a business website and which to block (data from our logs)
Over four weeks OpenAI's bots made more requests than Googlebot on our site. Which AI crawlers there are, what they…
WebMCP and MCP: what they are and what they change for websites
MCP is the standard AI agents use to work with external tools. WebMCP brings the same idea into web pages.…
SEO for wineries, breweries and food producers
Product searches belong to the online merchants. A producer wins on visits, direct sales and the seasons: Google UK data…