Why is my website slow? Find the cause by starting from the symptom
A website is slow when the server or the browser takes too long to prepare and show the page. To…
The Search Marketing Magazine
Website redesign and SEO: what breaks, how long the drop lasts and how to avoid it
A redesign doesn't lose you rankings if the URLs that bring in traffic stay the same or have a 301…
Stop doing SEO: when you can, when you can't and what never to switch off
You can stop doing SEO only if your SERP barely moves, there are no queries left to win and the…
Why Flash is bad for SEO: what Google saw of a Flash website (and where the same mistake still lives)
Flash is bad for SEO because it locks text, links and navigation inside a single SWF file that Google always…
Webflow SEO: what it does for you and what you still have to set up (test on 15 sites)
What Webflow handles for you on SEO and what it leaves to you, with a test of 75 pages on…
SEO challenges: the 7 no audit can fix (tested on Google Italy and the UK)
SEO challenges are the constraints that make it hard to get traffic and enquiries from Google even when the site…
Most popular search engines: 2026 statistics for the UK and the world
Google has 91.39% of searches in the UK, but on computers it drops to 75.99%. September 2026 shares, the countries…
Ubersuggest alternatives: free and paid, with the real limits and UK data
An Ubersuggest alternative is a tool, free or paid, that does the same job as Neil Patel's: keyword ideas with…
How to improve your Google Maps ranking: diagnosis first, then the levers (test on 21 UK listings)
How to improve your Google Maps ranking: the diagnosis to do first, the levers in order of weight and what…
Attribution models: which are left in GA4 and how much they matter for SEO
What attribution models are, which ones Google removed in 2023 and how much they really shift the credit for SEO,…
SEO podcasts: the UK shows still active and 4 international ones to follow
An SEO podcast is a series, audio or video, about ranking in search engines: Google updates, case studies, interviews and,…
Share of voice: what it is, how to calculate it and what it really tells you (with a test on UK car brands)
Share of voice measures a brand's share of visibility against its competitors. Formulas for each channel, the ESOV rule and…