Dental marketing: the three numbers that decide everything
"Dentist near me" gets 246,000 searches a month in the UK, rising to 301,000 in January and March 2026. "Dentists…
The Search Marketing Magazine
Domain Authority: what it is, how it is calculated and how much it matters
Domain Authority is a score from 1 to 100 that Moz uses to estimate how likely a site is to…
Tourism marketing: where you can still beat the portals
"Booking" is searched 823,000 times a month in the UK, with a peak of 1,220,000 in September 2025. The domain…
Google Ads for estate agents: costs, campaigns and budget for instructions (the click worth paying for is the owner's)
A click on "houses for sale london" costs £0.63, one on "free house valuation" £7.30. The gap shows where an…
Google Ads for therapists: costs, rules and budget (and why remarketing is off limits)
Keyword Planner hides volume and CPC for "psychologist london" and "online therapy"; what you can see is the £3 to…
Google is rewriting your title tag: why it happens and what to do
Google ignores your meta title when its systems decide that another piece of text on the page describes it better…
Google Ads for small business: minimum budget, structure and real conversions (with UK CPCs from 12 sectors)
Contesini got 299 leads at €7.20 each on about €300 a month; Valore Solare paid €212 per enquiry for 9…
Do fonts matter for SEO? What Google says and what really counts
The typeface you choose is not a ranking factor. Google does not assess whether your site uses Lato or Merriweather,…
Google Ads for restaurants: when it really pays (catering yes, tonight's dinner hardly ever)
A click on "restaurants london" costs £0.84, one on "corporate catering london" £14.47: for tonight's dinner the local pack answers…
Tourism SEO: a guide for tour operators and travel agents (on "escorted tours", page one belongs to operators)
On Google UK's first page for "escorted tours", every organic result is a tour seller. How to build SEO for…
SEO for professional services: how to get found on Google in your city (and why you shouldn't copy the national firms)
An accountant in London competes with 3 Google profiles, 5 directories and two review sites; an online accountant competes with…
Types of SEO: how many really matter and which one your site needs
A type of SEO is an area of optimisation with its own rules and signals: it changes what you work…