Benefits of local SEO: what the clicks the map gives you are worth in pounds (CPCs of 18 UK local searches)
The benefits of local SEO, measured: across 18 UK local searches a Google Ads click costs from £0.43 to £27.98.…
The Search Marketing Magazine
Website banned from Google: which of the five blocks it is and how to remove it
Google doesn't use the word ban: behind it are five different blocks, from Search to Safe Browsing, Google Ads, Merchant…
Website not selling, or selling at a loss? Your real break-even ROAS, line by line
What is really left from a £60 order after VAT, card fees, delivery and returns, and why the break-even ROAS…
SEO issues: which are common and which cost you traffic
An SEO issue is a technical or editorial choice that stops Google from crawling, indexing or showing a page for…
How to prove the value of SEO: four proofs that separate the work from chance
A rising chart doesn't prove the value of SEO. Control group, counterfactual time series, A/B test and pausing ads: how…
Semrush pricing: what it really costs in pounds, plan by plan
Semrush costs $139 to $549 a month. The 2026 price list converted to pounds, with UK VAT, extra users, toolkits,…
SEO report: what to include, what to leave out and an example with real numbers
How to write a one-page SEO report: the five blocks, an example filled in with real client data, and what…
SEO consultant: what you're really buying (and who has to implement it)
What you buy from an SEO consultant, the five formats, the documents to demand and why the risk lies in…
Video and SEO: does video really help your rankings?
Video helps SEO in two specific ways: it can appear as a result in its own right in Google Search,…
SEO budget: how much to invest and how to split it in the first 12 months
How to invest in SEO: two calculations for setting the budget, how to split it between content, technical work, links…
Benefits of SEO: the six that hold up to the data (and two that circulate without proof)
The benefits of SEO are what a business gets when its website appears in the organic results of search engines:…
Evergreen content vs viral content: how long a spike really lasts (with UK data)
Evergreen content keeps getting visits for years, viral content fades in weeks. Google Trends UK data on four real searches…