The Search Marketing Magazine

Google Keyword Planner: how to use it and how to read the numbers (test on 7 UK keywords)

10 October 2026SEO

How to use Google Keyword Planner step by step, what the columns really measure and a test on 7 UK…

10 October 2026SEO

When you can use the ® in the UK, how to type it and what happens in the title tag:…

10 October 2026Ecommerce

How Etsy search works in 2026, the SEO advice that is out of date, British versus American spelling in tags,…

10 October 2026SEO

How to optimise your Instagram profile, captions and hashtags, with a test on Google searches and Search Console's new report…

10 October 2026SEO

Google Keyword Planner alternatives tested on 18 UK keywords: which limit each tool fixes, what the free versions allow and…

10 October 2026Google Ads

What Google Ads costs in the UK, item by item: CPCs on UK searches, real CPCs from three accounts we…

10 October 2026SEO

HubSpot SEO is the work of optimising a website published on Content Hub, HubSpot's CMS. The platform handles hosting, CDN,…

10 October 2026Content Marketing

How to find B2B influencers in your sector: where to look, how to assess them and what a test of…

10 October 2026SEO

A Moz alternative is a tool that replaces the Moz product you actually use. That's the whole point: Moz isn't…

10 October 2026SEO

In the UK, local SEO mostly costs between £300 and £2,500 a month on a retainer, plus a one-off set-up…

10 October 2026SEO

What in SEO is done once and what goes out of date every month, with figures from primary sources and…

10 October 2026SEO

How to explain SEO to your boss in the numbers they already use: a seven-line business case, five objections answered…