Keyword density: what it is and what it really measures (test on 29 articles)
Keyword density is the percentage of the words on a page taken up by the keyword you want to rank…
The Search Marketing Magazine
How to write a headline for a blog post in 4 steps
Google rewrites 61.6% of title tags. How to write a headline that survives the search results, with data from Zyppy…
SEO Checklist: What to Check and How Often
The SEO checklist sorted by frequency: what you do once, for every page, every month, every quarter and every year.…
AI and SEO: What Has Really Changed (and What Hasn't)
SEO and AI meet at three different points: using AI to do SEO work, getting cited by assistants, defending against…
AI SEO tools: what they actually handle and what they cost
An AI SEO tool uses language models to do part of the SEO work or to measure how often a…
How Different Generations Search Online: UK Data by Age Group
Baby boomers, Generation X, millennials and Gen Z: Ofcom and survey data on how people in the UK search online,…
Small business marketing: how to prioritise channels when time is short
Small business marketing is the set of activities through which a company with a limited budget and few staff gets…
YouTube SEO: What Actually Matters for Ranking a Video
What YouTube's official documentation says about ranking signals, which widely repeated techniques have no documented effect, and how videos end…
SEO branding: what brand demand is worth and how to measure it
What brand demand is really worth in the UK, what Google's documentation says about reputation, and how to measure your…
Ads in AI Overviews: what Google Ads is really running in the UK
Above and below the AI answer, your ads are already running in the UK; within it, they are not. What…
On-page SEO: a beginner's guide to the basics
What is on-page SEO? On-page SEO is the optimisation of website elements for search engines (SEO) with the aim of…
AI Overview tools: which ones really see the SERP
An AI Overview tool records whether Google generates an answer, which sources it cites and whether you are among them.…