Alternative search engines: which ones have their own index
In the UK 8.25% of searches bypass Google, but over 90% of that slice still comes from Microsoft's index. Which…
The Search Marketing Magazine
Content marketing plan: how to build one starting from the numbers
How to build a content marketing plan from Search Console data: goals, choice of topics, calendar and metrics, with the…
What is a CMS? A guide to content management systems
Want to create and organise your website content without hand-coding every page you publish? A CMS makes managing content straightforward.…
Marketing tools for small business: which you need, in what order, and what they cost
Marketing tools for a small business are the software that does three things: measures what happens on the website, helps…
Surfer SEO Alternatives: Real Prices and Who Writes the Lists
The people publishing lists of Surfer SEO alternatives usually sell one of the tools on the list. Prices checked on…
SEO Campaign: Phases, What to Expect at Each Checkpoint and When to Stop
An SEO campaign is a time-bound project. The phases with the verifiable output of each, what to ask for at…
Google vs Bing: the differences that matter for your website
In the UK Bing accounts for 10.38% of desktop searches and 0.48% on mobile. What really differs between the two…
Google AI Overview wrong about your business? What to do
How often AI Overviews really get it wrong, how to document an error about you, the reporting channels that work…
What is black hat SEO? Definition, techniques and why to avoid it
In SEO, the aim should be to make your website a reliable source that people, and search engines, want to…
Zero-click searches: what they are and how much traffic they cost
A zero-click search ends on the results page. Verified data for the US, the EU and Italy, two keyword baskets…
AI content and SEO: what the data says about indexing, rankings and clicks
Google does not penalise AI-generated content. Four studies on large samples show that the real risk is different: impressions without…
Long tail keywords: what they are, how they differ from short tail and when to use them
A long tail keyword has low volume and a specific intent. Data from Ahrefs, Google, Semrush and Seer, plus a…