SEO for transport and logistics: carriers win on their name, mid-sized firms on the service
UK search data on parcels, haulage and third-party logistics: why the big carriers only win on their own name and…
The Search Marketing Magazine
Leads for plumbers and heating engineers: what a quote request really costs
A click on "emergency plumber london" costs £39.84, on "air conditioning quote" £3.81. Real CPCs, Local Services Ads, grants such…
Education SEO: universities buy the generic searches, the town is still open
Generic education searches are an auction between universities, while searches by qualification and town are still open. Volumes, CPC, the…
Plant hire SEO: used machinery is won with the listing, hire with the map
UK search data on diggers, forklifts and farm machinery: where portals and national chains dominate, and where dealers and hire…
SEO for financial services: advisers and brokers against the comparison sites
On financial products, page one belongs to comparison sites. Financial advisers, mortgage brokers and insurance brokers can win on the…
SEO, AEO and GEO: the differences, the acronyms and what to actually do
Three acronyms, mostly the same work. What separates SEO, AEO and GEO, what to measure for each, how much the…
Ahrefs alternatives: what each tool replaces, with UK database figures
Ahrefs alternatives compared on the size of their UK database, official October 2026 price lists and the Ahrefs feature each…
Agentic commerce: what it is and how to prepare an online shop for AI agents
In agentic commerce an AI agent searches, compares and buys on the customer's behalf. The protocols from OpenAI, Google, Visa…
SEO for retailers: physical shops win on the map (and on bank holiday hours)
"Hardware store near me" gets 90,500 searches a month. Google profile, bank holiday hours and in-store products: Google UK data…
SEO for tradesmen: plumbers, electricians, locksmiths, removals and cleaners compared
Five trades that come to your door, one city: volumes, cost per click, local pack and portals. What they share…
Leisure SEO for parks, escape rooms and bowling: two calendars and Saturday
Water parks live off the summer, escape rooms off autumn and the school holidays, and almost everything is chosen on…
Pest control SEO: the firm that gets ahead of the pests wins
Pest searches rise twenty-fold in a few months, while searches from food businesses barely exist. The calendar, page one in…