Ahrefs alternatives: what each tool replaces, with UK database figures
Ahrefs alternatives compared on the size of their UK database, official October 2026 price lists and the Ahrefs feature each…
The Search Marketing Magazine
Agentic commerce: what it is and how to prepare an online shop for AI agents
In agentic commerce an AI agent searches, compares and buys on the customer's behalf. The protocols from OpenAI, Google, Visa…
SEO for retailers: physical shops win on the map (and on bank holiday hours)
"Hardware store near me" gets 90,500 searches a month. Google profile, bank holiday hours and in-store products: Google UK data…
SEO for tradesmen: plumbers, electricians, locksmiths, removals and cleaners compared
Five trades that come to your door, one city: volumes, cost per click, local pack and portals. What they share…
Leisure SEO for parks, escape rooms and bowling: two calendars and Saturday
Water parks live off the summer, escape rooms off autumn and the school holidays, and almost everything is chosen on…
Pest control SEO: the firm that gets ahead of the pests wins
Pest searches rise twenty-fold in a few months, while searches from food businesses barely exist. The calendar, page one in…
Why is my website not converting? Find where it breaks before you rebuild it
A website that gets traffic but no enquiries has three points where the journey can break. The sequence for isolating…
AI search engines: which they are, how they choose sources and what we found testing them
Which AI search engines matter, which index each one takes its sources from, how much they are used in the…
SEO for plumbers and heating engineers: boilers in winter, air con in summer
Boiler service at 27,100 searches in autumn, air conditioning installation at 60,500 in June: the search calendar, what brands are…
SEO for roofers: the jobs are in leaks, specialist services and the local map
Material words belong to merchants, but "roof leak repair" costs £5.66 a click and in Bristol a roofer with 3…
AI citations and brand mentions: how to get named by ChatGPT, Gemini and Perplexity
In AI answers a brand can be cited as a source or simply named. Which matters more, which sites the…
SEO RFP: how to write a request for a quote to an agency
What to put in an SEO request for proposal, what to ask for in reply and how to compare agency…