Impact of AI Overviews on SEO: the Numbers and How to Measure It on Your Own Data
How much traffic AI Overviews really take, what data exists for the UK and how to tell from your own…
The Search Marketing Magazine
TikTok SEO: What the UK Search Data Shows
TikTok SEO covers two different searches: the one inside the app and the one on Google. DataForSEO data for Google…
Creative SEO strategies: 7 tactics and the numbers to choose between them
A creative SEO strategy is one that produces an asset competitors cannot get by rewriting the same article in different…
URL slug: what it is, which characters to use and how to write one
The slug is the last readable segment of a URL path, the part that identifies a single page. Which characters…
Social media and SEO: what really affects rankings
Social media is not a Google ranking factor, but platforms take first-page positions and feed AI answers. The data from…
Off-page SEO: what it is and what really moves it, according to the data
Off-page SEO is everything that moves a site's rankings without being on the site. What it covers, what really moves…
How to build an SEO-friendly website: the decisions that cost you later
An SEO-friendly website comes from six decisions made before launch. Data from the Web Almanac 2025, Vercel, web.dev and Search…
Website not converting? How to tell if it's true before you rebuild it
A website is not converting when the visits it gets don't turn into contacts, quote requests or orders at the…
Alternative search engines: which ones have their own index
In the UK 8.25% of searches bypass Google, but over 90% of that slice still comes from Microsoft's index. Which…
Content marketing plan: how to build one starting from the numbers
How to build a content marketing plan from Search Console data: goals, choice of topics, calendar and metrics, with the…
What is a CMS? A guide to content management systems
Want to create and organise your website content without hand-coding every page you publish? A CMS makes managing content straightforward.…
Marketing tools for small business: which you need, in what order, and what they cost
Marketing tools for a small business are the software that does three things: measures what happens on the website, helps…