AI SEO tools: what they actually handle and what they cost
An AI SEO tool uses language models to do part of the SEO work or to measure how often a…
The Search Marketing Magazine
How Different Generations Search Online: UK Data by Age Group
Baby boomers, Generation X, millennials and Gen Z: Ofcom and survey data on how people in the UK search online,…
Small business marketing: how to prioritise channels when time is short
Small business marketing is the set of activities through which a company with a limited budget and few staff gets…
YouTube SEO: What Actually Matters for Ranking a Video
What YouTube's official documentation says about ranking signals, which widely repeated techniques have no documented effect, and how videos end…
SEO branding: what brand demand is worth and how to measure it
What brand demand is really worth in the UK, what Google's documentation says about reputation, and how to measure your…
Ads in AI Overviews: what Google Ads is really running in the UK
Above and below the AI answer, your ads are already running in the UK; within it, they are not. What…
On-page SEO: a beginner's guide to the basics
What is on-page SEO? On-page SEO is the optimisation of website elements for search engines (SEO) with the aim of…
AI Overview tools: which ones really see the SERP
An AI Overview tool records whether Google generates an answer, which sources it cites and whether you are among them.…
Best digital marketing tools: which ones you really need and what they cost
Which digital marketing tools a business really needs, in what order to switch them on and what the full stack…
How to check website traffic (yours and a competitor's)
Checking a website's traffic means two different things, and they come from two worlds that never touch. On a site…
User experience: what it is, what it is made of and how to measure it
The ISO definition of user experience, how it differs from usability and interface, which components Google uses as a ranking…
On-page and off-page SEO: the difference, and which to do first
On-page and off-page SEO aren't alternatives: they are two levers with different timescales. What each one covers, how to tell…